Download Lime Crime’s new Softwear Blush, a weightless cream-to-powder blush formula to achieve pixel-perfect HD cheeks. Double tap over cheeks with fingers or a blush brush for blend able, build able color.
With this new launch, you can officially chalky harsh blush. Never oily or sticky like traditional liquid or gel blush, these long-lasting cream-to-powder blushes add a pop of color/highlight without blocking skin’s natural radiance.
ABOUT LIME CRIME
We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, we’re here to unleash what makes you unique. Our mission is to create innovative, trend-setting products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.
Download virtually weightless color upload dimension and shine
Our formulas are 100% vegan, cruelty-free, high performance and high pay-off, all cutely packaged in true unicorn fashion. A digitally native brand, we have a powerful social media following of 4.5 million followers from across the globe. For more information on the brand and its products, visit www.limecrime.com.
Lime Crime, the trendsetting makeup brand known for its vibrant, cruelty-free and vegan products, announced today it has been acquired by Tengram Capital Partners, a leading private equity firm that focuses exclusively on branded consumer and retail companies. Stacy Panagakis, formerly General Manager of Fresh, also joins as Chief Executive Officer.
Founded by entrepreneurs Doe Deere and Mark Dumbelton in 2008, Lime Crime is a pioneering, digitally native beauty brand and a cult favorite among fashion-forward beauty aficionados. Through continuous creativity and innovation, Lime Crime stands apart by creating a magical world where beauty is redefined, and unabashed self-expression is encouraged.
For years, Lime Crime has set trends that have taken the beauty industry by storm — from its Unicorn Lipsticks in a rainbow of shades and Velvetines (starting the ultra-matte liquid lip craze), to its best-selling Diamond Crushers lip toppers and most recently, Unicorn Hair (with the name that says it all).
Download virtually weightless color upload dimension and shine
The brand today has become an international phenomenon, with customers from Los Angeles to Singapore to London. Lime Crime is in high demand at leading retailers including Bloomingdales, Riley Rose and Ulta.com, where it ranks as a leading color cosmetics brand, and has recently launched in the UK, originally online with Cult Beauty, and recently with FeelUnique and Selfridges.
