The Digital Influencers Marketing Summit Cebu #dim2012 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.
As a blogger, I want to join this event to learn how SEO work. I want to know how SEO can affect my blog, how it can help rank my content on search engines, and how I can use it to gain more visitors to my site.
AGENDA:
9:30 – 10:00 Registration
10:15 – 11:15 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists: Kevin Ray Chua and Rabsin De La Cruz)
With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.
11:15- 11:45 Keynote Talk: Elance.com Case Study
(Speaker: Orville H. Tadle)
11:45 – Raffle
12:00 – 1:00 BREAK
1:15 – 2:00 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results
(Speaker: Ruben Licera Jr. and panelist: Tof Salcedo)
Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.
2:00 – 2:30 Blogging and Social Media Influence in the 2013 Elections (Speaker: Janette Toral)
With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.
2:30 – 2:45 OPEN MIC: INFLUENCER’s PITCH SESSION
We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.
2:45 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and Richard Eldridge, Lenddo)
Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.
3:30 – 4:30 The Influencer Transformation
(Speakers / Panel: Ben Francia, Khoa Bui, and Alan Choachuy)
From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.
4: 30 Introducing the Digital Influencers Community / RAFFLE.
FEE: Php 1,000 To register click here.
This event is sponsored by:
A site that allows people to hire freelancers and find freelance jobs instantly.
For more information visit: Event page and Facebook event page.
