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Call of Duty “not Immune” to Slump in Preorder Demand

Posted on the 06 August 2014 by Sameo452005 @iSamKulii
Call of Duty “not immune” to slump in preorder demand
Preorders for games across retail are in decline according to the boss of Call of Duty publisher Activision.
Speaking in a call to investors, CEO Eric Hirschberg highlighted three reasons why he thinks customers are preordering less games, also saying that Call of Duty can be affected as well.
“You guys can see the same thing we see industry-wide, which is that there’s been sort of a secular downturn as it relates to preorders.
“We think that’s happening due to a number of factors: things like increased digital consumption, particularly on the next-gen consoles; titles being widely available on day one; and the decline overall for demand of software on the previous gen consoles,” reports GamesIndustry International.

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