Will Smith and Margot Robbie team up for the dramedy Focus, which for reasons unknown is also an IMAX release. I can’t see too many people paying the premium IMAX for this, so that won’t help much. Instead, Focus will have to rely on Smith’s name, and the general lack of competition (considering how fast Fifty Shades is falling). It opens against The Lazarus Effect, a horror film with a fairly recognizable cast. Will that cast (Olivia Wilde, Donald Glover, Evan Peters, Mark Duplass) be able to pull in audiences? Reviews haven’t been kind, but Focus isn’t lighting fires either. Birdman is also expanding into 1,000 screens following its Best Picture win last weekend, but it is also now on DVD, so who knows if it’ll make any impact this weekend.
1) Focus- 22M Weekend, 22M Total
2) The Lazarus Effect- 11M Weekend, 11M Total
3) Fifty Shades Of Grey- 10M Weekend, 147M Total
3) Kingsman- 10M Weekend, 84M Total
5) Spongebob Squarepants 2- 9M Weekend, 138M Total
6) McFarland USA- 6.5M Weekend, 20M Total
7) The Duff- 6M Weekend, 19M Total
7) American Sniper- 6M Weekend, 329M Total
9) Hot Tub Time Machine 2- 3M Weekend, 11M Total
10) Jupiter Ascending- 2M Weekend, 43M Total
Entertainment Magazine
