First off, let me tell you this; you do not have to use social media to improve your blog traffic numbers, but it is handy because it is a good place to find free traffic. There are a few ways that you can use social media to the benefit of your blog, and some of them are covered here. The good thing is that social media is still a “big deal” these days. It is still being drooled over my online marketers and its popularity has not yet slipped.
This means that social networking numbers have not yet started to fall (so you have plenty of people to communicate to), and it means that programmers are still making online tools for social media, plugins for CMS programs, etc. So, you have quite a nice advantage.
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The bare naked truth about social media
There are lots of people on social media, but it is not actually that good at getting you traffic to your blog. Sure, there is traffic to be had, and it is free, but other than that, it is not as powerful as you are lead to believe. Online marketers will boast about the millions and millions of people using social media. But, they seem to forget that your social media profile is one amongst many, and that your social media profile is not going to get millions of views.
The highest conversion rate for traffic, on a legitimate social media site, happened on Facebook (where else?) where one marketer managed to get a 24% conversion rate. That means that 24% of his Facebook traffic paid a visit to his website. This makes for pretty poor reading, but even if you only achieve a 3% conversion rate, this is still free traffic that you would have otherwise had to pay for if you had used an affiliate network.
Sharing things across social media networks
This is a great way of getting more blog attendees. In-fact it may actually be the best way of getting more blog viewers. People are not likely to be very eager to just visit any old blog, no matter how great you claim it is on your social media profile. However, if they were to see the quality of the blog posts on their social media site, they may be more inclined to pay you a visit.
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You can show people a preview of next week’s blog post on your social media site. This is a good way of stimulating a little bit of interest around your blog. It may make your previous blog viewers go in for another look at your blog. It may make new viewers interested in looking at your blog.
You can share all of your blog post to give people a good look at your blog quality, or you can share a little bit and peak their interest. You can give the first paragraph of your blog post on social media, and create a little bit of interest by leaving it on a cliffhanger. It does not have to be a big cliffhanger, but leaving it on some sort of question is a good tactic for getting more viewers. This is especially true if you have a link below the post which leads to your blog.
A social media comment system
This is a great little tool for getting comments and for adding a bit of SEO value to your blog too. The comments may also be shared around the social media sites too, so you will gain a little bit more exposure. The spammers will also think twice about commenting on your blog because you will simply ban their social media site so that they cannot comment again.
Having your blog post “liked” or “Pinged”
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You can install “Like” and “Ping” widgets onto your blog. This will allow people to show you how much they like your blog posts, and it will have a little bit of an SEO benefit too, so that your blog will rise a little higher in the search engine results pages. The widgets can be placed under blog posts, floating side bar (like on this blog) or your blog pictures, and a lot of these “likes” or “pings” will show other viewers that your blog is well attended and beloved.
Over to you…
social media can truly give you some reasonable amount of traffic, but only if you do it correctly and wisely.
Wow!!! I have said so much about so much now let’s extend the chat to you guys. Now what are the strategies you take to get you traffic to your blog? Do you think social media is the best way to drive traffic to ones blog? Please let’s make this blog post lively by using the comment box below to drop your comments
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