Ancient History

Every great once in a while somebody in the popular media seems to remember suddenly that the ancient world existed. I suppose that it is the fate of forward-looking species to forget the past, at least until it looks trendy. An editor for Sunday’s paper, for example, ran an article by Tom Standage, “Facebook, Twitter: That’s all so 1st century B.C.,” written originally for the Los Angeles Times. Tom Standage has written popular histories that go back to the Sumerians; I really enjoyed his A History of the World in Six Glasses. He’s got a great grasp of antiquity. In this short article, Standage points out similarities between modern, electronic social media and the distribution of gossip in ancient times. Indeed, he is basically right about writing: as soon as people learned to do it, it proliferated. Communication at a distance is such a wonder that we seldom pause to consider just how revolutionary it is. Social media has just made it that much easier. Instant thoughts, at the speed of light. Anywhere in the wired world. And yet…

Not having been trained properly in journalism, I don’t know how newspaper articles are designed. People, I know, don’t like huge blocks of text without some visual candy. To illustrate Standage’s article is a close-up photo of some funky paleo-Hebrew letters with this caption: “Were ancient stone tablets, like this one detailing repair plans for the Jewish Temple of King Solomon, part of early social media networks?” I may be obsolete in the scholarly world, but I instantly recognized this inscription. It was “discovered” and rapidly disseminated in 2003. Almost immediately it was clearly demonstrated to have been a forgery. Scholars nowhere accept this as an authentic artifact. Even those of us who last saw this a decade ago know that it’s fake. Social media, indeed? Somebody in the design department needs to read their ancient history.

What is so striking about this faux pas is that most well-meaning readers have no way of assessing or ascertaining the validity of such an image. Oh, the script is cool, no doubt about that—but the artifact is fake. To answer the question posed by the caption: no, this is not ancient social media. It is a modern hoax. People are susceptible to hoaxes because of two factors: TMI and P. T. Barnum. Too Much Information exists for anyone to stay on top of it all. For progress to occur we need to rely on experts on the past to clear the way for us. Phineas Taylor Barnum knew how to turn any cheap scam into instant cash. It is no surprise that Solomon’s inscription first appeared on the antiquities market, certainly with an eye for cashing in on the success of the recently promoted James Ossuary, the one where someone much later added the phrase, “the brother of Jesus.” I’m sure that Tom Standage was in no way involved in the choice of image for the reprint of his article in our local paper. It does, however, suggest an old message that will even fit on your Twitter character limit: “There’s a sucker born every minute.”