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Alibaba Removed 90M Suspicious Listings From Its Sites Before IPO

Posted on the 24 December 2014 by Configcrazy @configcrazy

Alibaba Removed 90M Suspicious Listings From Its Sites Before IPOOriginally posted on TechCrunch:

Alibaba ramped up its efforts to remove counterfeit goods before its initial public offering in September, the company said during a press conference today. Chief risk officer Polo Shao states that Alibaba took down 90 million suspicious listings from its marketplaces.

The Chinese e-commerce giant also works with law enforcement as well as brand owners to identify and remove counterfeit goods on its sites. The open nature of its marketplaces, especially Taobao, China's largest C2C platform, however, often make it difficult to enforce intellectual property laws.

But as Alibaba prepared for its record-setting $25 billion IPO, it invested heavily in removing knock-offs from its sites.

In a company report (PDF link) that was also published today, Alibaba says that from the beginning of 2013 to the end of November 2014, it spent over one billion RMB ($160.7 million) to identify and remove counterfeit goods from its platforms. It also cooperated...

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