Are you using Instagram for marketing?
Want more traffic to your website from Instagram?
With these 5 tactics, you can generate quality website traffic from Instagram.
Read on to discover 5 ways to drive traffic to your website via Instagram!
1: Include your Website Link on Your Bio : The most effective way to send Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you add one clickable link in your bio, so make sure you use it strategically!. To add a link, simply click on Edit Profile and type it in the Website in the text box. You can use your main website link, a link to your latest product or offer as well as your blog! Be sure to announce it via posts using the ‘link in bio’ tactic!
2: Add a visible Call to Action on Images : Create Instagram photos that entertain as well as convert. You can layer a call to action and your website URL directly onto a beautifully designed photo. This method is very effective when hosting Instagram contests where you ask your followers to enter their email information on your website. With a visible call to action on your photo, you have a strong piece of shareable branded content that drives followers to your contest.
3: Incorporate URLs in the Videos you share: Instagram video allows you to tell your brand’s story to your audience in an engaging way!. It will interest you to know that Instagram videos generate three times more inbound links than image posts, hence investing in a 15-second narrative would most definitely earn you tons of traffic to your website.
4: Advertise on Instagram : Instagram has recently opened its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. Spending on Instagram Ads alongside your Instagram strategy, will most likely result in an increase in website visits and ecommerce conversions.
Clickable links in Instagram ads gives you an opportunity not only to stand out, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.
There are three types of sponsored Instagram ads: Image, Video and Carousel. For more on Carousel Ads, read our article on 7 Tips for Creating High Converting Carousel Ads on Facebook and Instagram.
5: Leverage the Power of Influencers : Occasionally, your marketing will require an external booster to build brand awareness and extend your reach. By working with influencers in your niche, you can spread your message to a wider target audience and reap the rewards to good influencer marketing!
Collaborate with influencers in your niche or industry (whether that’s education, photography, nutrition, health , beauty, sports or others) to create effective Instagram content. Influencers attract followers’ attention because they’re easily recognized and trusted for their product suggestions and reviews.
When working with influencers, make sure effective calls to action are used to entice their followers to your website. This is easily done through Instagram videos or with powerful copy that links back to your website.
Finally, as Instagram evolves into a more revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, ensure your Instagram strategy is focused on driving leads to your website. On Instagram, you can easily drive traffic to your website, learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts effectively!
Written by Rukevwe Toka @SwoopStudios
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