Me when I had my big corporate job.
Okay, this promises to be the most boring blog post ever. But whenever I look for examples of strategies I can never find them, so here’s a list of sample marketing strategies. I’ve grouped them by objectives too. This is not necessarily a complete list, but it’s the one I use when I need to brainstorm. Consider this your laundry list of sample marketing strategies and let me know if you have questions. Feel free to add your faves in the comments.
- Brand marketing strategies create awareness of a new brand, change perception of an existing brand or create a brand extension.
- Earned media
- Word of mouth
- Cause marketing
- Thought leadership/education
- Sponsorships
- Celebrity endorsements
- Brand journalism
- Online marketing
- Content strategies are used when with a longer sales cycle, the client or customer is sophisticated and the brand needs credibility.
- Brand journalism
- Native advertising
- Social media
- Influencer marketing
- Multimedia messaging
- Education/Thought Leadership
- Contests/Quiz
- Ambassadors/Celebrity
- Testimonials
- Promotional strategies are used to influence the later steps in the buying cycle, including post-purchase behavior.
- Events
- Sponsorships
- Contests
- Events
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- Rewards/loyalty programs
- Cause marketing
- Digital/mobile promotions
- In-store sales
- Add-ons/lost leaders
- Seasonal
- Geographical strategies might be used for retail, medical practices, franchises and other B2C businesses where the customer is not well-known.
- Hyper-local marketing
- Outdoor/On the ground
- Micro-events
- Retail business partnerships
Wondering why you need a list of sample marketing strategies at all? Read my last post.
