Yigit Kocak

LATEST ARTICLES ( 215 )

• How to Write an Incredible eBook to Boost Your Online Sales

  You have a new product. You’re looking for new ways to attract customers, make sales, and establish your brand. There are many ways creating an eBook can help. Read more

  Posted on 10 February 2020

• Willingness to Pay: A Metric for Better Pricing Decisions

  

  Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product. We conduct WTP research to avoid going to extremes when... Read more

  Posted on 06 February 2020

• Pricing Glossary

  Basket-based Pricing A data-driven strategy where customers are offered personalized recommendations in the shopping cart to increase basket size. Read more

  Posted on 06 February 2020

• Price: Definition, Price Point, and Competitor Prices

  Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the... Read more

  Posted on 06 February 2020

• How Referral Discounts Affect Customer Buying Behavior and Revenue

  

  Picture the ordinary Soul Kitchen cafe on the corner of the street that offers a free croissant with raspberry jam with the purchase of cappuccino during early... Read more

  Posted on 27 January 2020

• High-Converting Landing Pages To Boost Your Magento Store Sales

  

  The success of an e-commerce store is usually connected to the number of new customers it can generate and how well it can manage to retain them. Read more

  Posted on 22 January 2020

• Direct to Consumer Pricing Teardown: Who Gives a Crap

  

  We wanted to dive deep into a segment of the direct-to-consumer (DTC) industry most people haven’t thought about: toilet paper. Namely: the awesome brand, Who... Read more

  Posted on 22 November 2019

• Black Friday & Cyber Monday: Are Discounts Real?

  

  Everyone in the world is waiting for the biggest sales campaigns of the year and speaking about two things. Are discounts going to be real? Who will have the... Read more

  Posted on 21 November 2019

• [Results] Black Friday & Cyber Monday: Are Discounts Real?

  

  We get asked about this a lot. Are Black Friday & Cyber Monday deals a myth? This has been asked and argued over a million times each year polarizing both... Read more

  Posted on 21 November 2019

• Profit Maximization: 3 Tips to Get Started

  

  When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Read more

  Posted on 14 November 2019

• Thank You Page: How to Boost Your Shopify Store Sales with a Simple Detail

  

  More often than not, a typical ‘thank you page’ in the checkout process simply reiterates the order details, shares shipment and tracking information. Read more

  Posted on 04 November 2019

• Price Testing: How to Test Different Prices Without Alienating Customers

  

  Product pricing changes is a process that can look risky and scary for many business owners because you can never say for sure how your customers might react... Read more

  Posted on 01 November 2019

• Marketing Audience: How to Decide Between Mass Marketing Vs. Target Marketing

  

  When it comes to marketing your products, you have a number of options. You can choose to go for e-commerce mass marketing – where you market your products to... Read more

  Posted on 31 October 2019

• Shopify Analytics Guide: Everything You Need to Know

  

  Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to... Read more

  Posted on 30 October 2019

• Seven Simple Ways to Boost Product Page Conversions

  

  Statistics claim that there would be 1.92 billion digital buyers in 2019. Another source reveals that US e-commerce sales will touch US$ 638 billion by 2022.... Read more

  Posted on 24 October 2019

• Five Messenger Marketing Campaigns: To Boost Your Sales

  

  Facebook reported that there are more than two billion messages per month being sent between people and businesses, on Messenger alone. If that’s not a reason... Read more

  Posted on 22 October 2019

• Creating Magnetic Content: to Boost Your Online Store’s Traffic

  Content marketing benefits your e-commerce business in multiple ways. It helps you rank higher on Google, build prelateships with customers, and earn backlinks... Read more

  Posted on 18 October 2019

• Get Organized: Tips for Better Organizing Your Shopify Orders

  

  Being a businessman isn’t easy by any means! So you’ve been doing online business on Shopify for a couple of months now, and you must have noticed that you... Read more

  Posted on 15 October 2019

• Abandoned Cart Emails in Magento 2: How to Target Potential Customers

  Are you looking forward to attracting all the abandoned cart users for your eCommerce store? Do your customers shop around your website, drop the items in the... Read more

  Posted on 14 October 2019

• Marketing for the Holidays: Best Practices for Ecommerce Merchants During the...

  

  Global spending hit some serious milestones in 2018. Customers dished out more than $1 trillion globally for their holiday items. Black Friday and Cyber Monday... Read more

  Posted on 11 October 2019