Waxgirl333

LATEST ARTICLES ( 492 )

• 6 Reasons Why We Hate Marketing Plans

  

  I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications... Read more

  Posted on 16 January 2017 SOCIAL MEDIA

• 5 Great Tools to Build a Strong Marketing Plan for 2017

  Want to get some outside help with building a strong marketing plan for 2017? Today's startups and other companies are looking closely at how to chart the cours... Read more

  Posted on 10 January 2017 SELF EXPRESSION, SOCIAL MEDIA

• 3 Tips To Achieve a Stellar Online Reputation

  

  With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The... Read more

  Posted on 05 January 2017 SELF EXPRESSION, SOCIAL MEDIA

• Report Shows B2B Marketing Pros Lack Confidence in Traditional Campaigns

  SnapApp's new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about... Read more

  Posted on 05 January 2017 SELF EXPRESSION, SOCIAL MEDIA

• 8 Ways Press Releases Still Matter

  

  Forget what the experts say, press releases still matter As we move into 2017 one thing that's for sure is someone, somewhere will announce that the press... Read more

  Posted on 29 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• Integrating Facebook Ads for Better Marketing Results

  

  Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages,... Read more

  Posted on 27 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• Wax Marketing Top 9 Posts of 2016

  

  2016 has been a fantastic year for Wax Marketing - from speaking opportunities around the United States to the launch of our new entrepreneur site, to even... Read more

  Posted on 21 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• Video – Thoughts on Integrated Marketing Strategy

  As most of you know, I do a lot of work with PRSA, the world's largest organization of communications professionals. Recently they asked me for some thoughts... Read more

  Posted on 15 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• Do You Need a CRM for Small Business?

  Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses.... Read more

  Posted on 13 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• 6 Ways to Measure Integrated Marketing

  

  How do you really measure integrated marketing? It's an incredibly challenging aspect of integrated marketing for many different reasons. While multi-channel... Read more

  Posted on 07 December 2016 SELF EXPRESSION, SOCIAL MEDIA

• Ten Top Business Books to Read Now

  

  ">Although books are making a comeback for the mainstream consumer, for entrepreneurs and business owners they've always been an important part of... Read more

  Posted on 28 November 2016 SELF EXPRESSION, SOCIAL MEDIA

• 5 Ways Hands-Free Technology Will Affect Mobile Marketing

  

  Hands-free technology promises to change mobile marketing as more and more consumers rapidly come to rely on their mobile devices for everything from booking a... Read more

  Posted on 07 November 2016 SELF EXPRESSION, SOCIAL MEDIA

• 6 Marketing Hacks to Get More PR

  Last week I was fortunate to attend and speak at PRSA's International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators,... Read more

  Posted on 31 October 2016 SELF EXPRESSION, SOCIAL MEDIA

• Tech Solutions for Keeping a Close Relationship With Customers

  

  Your small business is growing and life is getting hectic. Because of this, you've noticed that one of the first things to go as orders pour in is one-on-one... Read more

  Posted on 12 October 2016 SELF EXPRESSION, SOCIAL MEDIA

• Behavioral Email Marketing – from Tools to Rules

  

  Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may... Read more

  Posted on 10 October 2016 SELF EXPRESSION, SOCIAL MEDIA

• 6 Ways to Use the Cloud to Start a Business

  

  Starting a small business can seem impossible. There is so much to do on the front end before you even open the doors. We are now in the age of the cloud where... Read more

  Posted on 30 September 2016 BUSINESS, SOCIAL MEDIA

• Mobile Friendly Content in 7 Easy Steps

  

  Mobile friendly content will soon be a requirement for websites. Mark January 10, 2017 down in your calendar because that's when Google starts cracking down on... Read more

  Posted on 22 September 2016 SELF EXPRESSION, SOCIAL MEDIA

• Most SMBs Still Don’t Offer a 401(k)

  

  The majority of small business owners (66%) do not offer a 401(k) plan and 42% of those not offering it don't see the value in it, according to the August 2016... Read more

  Posted on 21 September 2016 SELF EXPRESSION, SOCIAL MEDIA

• Best Practices in Influencer Marketing – A Book Review

  

  Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more author... Read more

  Posted on 19 September 2016 SELF EXPRESSION, SOCIAL MEDIA

• Facebook Branded Content Made Easy

  

  Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it's appropriate to look at the... Read more

  Posted on 13 September 2016 SELF EXPRESSION, SOCIAL MEDIA