Waxgirl333
MY BLOGS
-
The Wax Blog
http://blog.waxmarketing.com/
Advice and commentary on pr, marketing and social media for entrepreneurs, small businesses, authors and thought leaders.
LATEST ARTICLES ( 492 )
-
Bridging the Gap with Integrated Marketing Concepts
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I've had the honor of... Read more
Posted on 08 October 2018 SELF EXPRESSION, SOCIAL MEDIA -
New Scholarship Program for Aspiring Women Leaders
We're excited about the progress women leaders in the workplace have been making this year with news of GM's C-suite leadership and other announcements like... Read more
Posted on 21 September 2018 SELF EXPRESSION, SOCIAL MEDIA -
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up with social... Read more
Posted on 18 September 2018 SELF EXPRESSION, SOCIAL MEDIA -
How to Use Predictive Analysis to Improve Customer Retention
For any business to succeed, you need to retain your customers. Once you win your customers' loyalty, you can expect a good amount of revenue from repeat... Read more
Posted on 13 September 2018 SELF EXPRESSION, SOCIAL MEDIA -
E-commerce Hacks: 6 Best Ways to Drive Sales in 2018
There's never a shortage of tips and advice - e-commerce hacks - on improving e-commerce sales. And while some are indeed valuable, others are just outdated... Read more
Posted on 01 September 2018 SELF EXPRESSION, SOCIAL MEDIA -
Influencer Marketing: Q & A with Hilary Topper
Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting... Read more
Posted on 17 August 2018 SELF EXPRESSION, SOCIAL MEDIA -
How Brands Are Marketing with Voice Technology
Digital voice assistants are takingoffe off. From Amazon's Alexa to the Google Home, it seems like it won't be long before a digital voice assistant is going... Read more
Posted on 01 August 2018 SELF EXPRESSION, SOCIAL MEDIA -
7 Ways to Boost Search with Google+
Google+ is Google's social networking platform that launched in 2011. As of November 2016 had 440 million active monthly users. Although it's sometimes... Read more
Posted on 26 July 2018 SELF EXPRESSION, SOCIAL MEDIA -
Marketing Plans and Customer Experience
If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other... Read more
Posted on 04 July 2018 SELF EXPRESSION, SOCIAL MEDIA -
Your Brand’s Repeat Business & Customer Retention
Too many brands these days have a sole focus on attracting new clients to their business, and they completely overlook the customer base they already have. The... Read more
Posted on 02 July 2018 SELF EXPRESSION, SOCIAL MEDIA -
4 Big Ways to Use Live Stream Marketing
Live Stream Marketing and Your Integrated Marketing Plan Live stream marketing is growing in popularity in all different areas. Sports teams can now broadcast... Read more
Posted on 02 July 2018 SELF EXPRESSION, SOCIAL MEDIA -
Every E-Commerce Website’s Worst Nightmare
If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting... Read more
Posted on 30 June 2018 SELF EXPRESSION, SOCIAL MEDIA -
Common Writing Errors Can Ruin Your Marketing Strategy
The content you write on social media, email and other day-to-day messaging channels is extremely powerful. But common writing errors often lead a bad... Read more
Posted on 05 March 2018 SELF EXPRESSION, SOCIAL MEDIA -
B2B Digital Transformation – A Primer for 2018
B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes.... Read more
Posted on 20 February 2018 SELF EXPRESSION, SOCIAL MEDIA -
AI is Impacting Translation in an Entirely New Way
Artificial intelligence has been changing the landscape of our world since its introduction in the 1950's. It has already made a significant impact in tech... Read more
Posted on 15 February 2018 SELF EXPRESSION, SOCIAL MEDIA -
Preparing for Mobile-first Indexing
One way Google matches people's search queries with the content they are seeking is by indexing the pages on a website. Indexing happens when Google sends its... Read more
Posted on 06 February 2018 SELF EXPRESSION, SOCIAL MEDIA -
5 Ways To Maximize Your Event Promotion Budget
When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The number... Read more
Posted on 29 January 2018 SELF EXPRESSION, SOCIAL MEDIA -
The 6 Best Marketing Books to Read in 2018
There are a lot of ways to stay on the cutting edge for marketing strategies in 2018 (like reading this blog for example). Reading is one of the top... Read more
Posted on 25 January 2018 SELF EXPRESSION, SOCIAL MEDIA -
What Cryptocurrency Means for Digital Marketers
Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless... Read more
Posted on 17 January 2018 SELF EXPRESSION, SOCIAL MEDIA -
Ultimate Marketers Toolkit
We don't normally post this kind of thing, but Karl Jesper is a pretty stand up guy and these look like a great set of tools. Crush it in 2018 with the... Read more
Posted on 05 January 2018 SELF EXPRESSION, SOCIAL MEDIA