Waxgirl333

LATEST ARTICLES ( 492 )

• Event Marketing Inspiration

  

  Event marketing typically only consumes 20 percent of a company’s budget, according to inbound marketing software platform HubSpot. Read more

  Posted on 06 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: PEMCO’s #12

  

  PEMCO may not be the best known insurance agency in the country. In fact, it’s a local outfit in the Northwest, ranked 6th in consumer awareness behind giants... Read more

  Posted on 02 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• How to Fight Writer’s Block on Your Business Blog

  

  Even when it might not feel like a priority, business blogging is a critical component of your business’ success. At times it may be tempting to give up on... Read more

  Posted on 29 June 2015 SELF EXPRESSION, SOCIAL MEDIA

• Google Vs. Yahoo: The Local Listing Battle

  

  By Dina Ely I recently had the “pleasure” of having to update approximately 60 local business listings for a client across the Google and Yahoo local business... Read more

  Posted on 08 June 2015 SELF EXPRESSION, SOCIAL MEDIA

• Unleash Your Inner Detective for IMC Measurement

  

  IMC measurement doesn’t seem like a very sexy topic but it’s really important for a lot of reasons. At a micro level, testing tells you when linked tactics are... Read more

  Posted on 04 June 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: Starbucks, Well, Everything

  

  Few brands have truly harnessed the power of integrated marketing communications as well as Starbucks. They embraced the concept of integrated and... Read more

  Posted on 28 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• Creating and Measuring Linked Tactics

  

  Most people in communications and marketing are already performing simple linked tactics. The idea is to become conscious of these tactics and to try to... Read more

  Posted on 26 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• Lower Your Startup Costs With These Online Tools

  

  Although Facebook may be the inspiration for startups around the world, the company nearly bankrupted itself with monthly utility bills, bandwidth, servers and ... Read more

  Posted on 22 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• Linked Tactics Are the Heart of IMC

  

  © Kurhan Dreamstime.com You may or may not have heard the term “linked tactics.” I consider it so important that I’m going to devote the next couple blog posts... Read more

  Posted on 20 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• 10 Tools for Online Marketers

  

  By Bryce Colquitt, Small Business MBA In 2015, it can be harder than ever to stand out. There are so many marketing channels, and so much noise. Read more

  Posted on 14 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• Connecting with Customers Organically OFFline

  

  According to Aberdeen Research, 84 percent of marketers use some form of social media today. And, the number of businesses that say social channels like Faceboo... Read more

  Posted on 07 May 2015 SELF EXPRESSION, SOCIAL MEDIA

• 30 Sample Marketing Strategies

  

  Me when I had my big corporate job. Okay, this promises to be the most boring blog post ever. But whenever I look for examples of strategies I can never find... Read more

  Posted on 30 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• The Importance of Strategy in IMC

  

  In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right into... Read more

  Posted on 24 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Video Marketing Lessons from Big Brands

  

  If a picture is worth a thousand words, how many words is a video worth? Dr. James McQuivey of Forrester Research placed the value of a video at 1.8 million... Read more

  Posted on 22 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: The Man Your Man Could Smell Like

  

  One of the greatest examples of integrated marketing communications is a plan so seamless and flawlessly executed that it deserves a place in the hall of fame... Read more

  Posted on 20 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• Hillary’s Campaign Logo – the Right Choice?

  

  It wasn’t easy to miss one of the most buzzed about announcements via social media this week – Hillary Clinton officially announcing her Presidential Campaign. Read more

  Posted on 16 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• Online Course – Creating Effective IMC Campaigns

  

  Advising and empowering fellow professionals in the PR and marketing industry is an honor and passion of mine. It was fun develop an online course for  PRSA ... Read more

  Posted on 10 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• Connecting with Millennials

  

  Generalizations are never a good thing, but marketers are noticing some trends in how millennials find and consume products and services. Things are definitely... Read more

  Posted on 09 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• Choosing Marketing Channels – It’s All About the Mix

  

  Integrated marketing communications is far more than just using multiple marketing channels. The real key is figuring out the correct mix of marketing channels... Read more

  Posted on 06 April 2015 SELF EXPRESSION, SOCIAL MEDIA

• Email Marketing and the Late Show

  

  After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic... Read more

  Posted on 31 March 2015 SELF EXPRESSION, SOCIAL MEDIA