Waxgirl333

LATEST ARTICLES ( 492 )

• IMC Fuels #JetSpree’s Branding Success

  

  “Let’s turn customers’ shopping carts into improvised videos.” It’s an idea so brilliantly quirky as to border on insane – but Jet. Read more

  Posted on 13 September 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: Cerveja Feminista

  

  What happens when advertising creatives fed up with gender inequality brainstorm a creative way to draw attention to the problem? In Brazil, what happens is... Read more

  Posted on 09 September 2015 SELF EXPRESSION, SOCIAL MEDIA

• Synergy is the Secret Sauce in IMC

  

  Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodolog... Read more

  Posted on 01 September 2015 SELF EXPRESSION, SOCIAL MEDIA

• Top 5 Reasons to Keep Twitter in the B2B Mix

  

  I don’t know about you but social media for B2B feels a lot more like a pain in the arse than a marketing tool at times. To establish the right goals (which do... Read more

  Posted on 27 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• Hiring a Social Media Manager: 3 Must-Have Traits

  

  If you are still letting an intern run your social media accounts, you are doing it wrong. There was a time when Facebook and Twitter seemed like low-stakes... Read more

  Posted on 21 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• 7 Marketing Tips for Small Businesses

  You don’t need lots of money to create an effective marketing campaign. There are many ways you can do marketing without breaking your bank. Here are several... Read more

  Posted on 20 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• Accelerating Results with Integrated Marketing – Watch the Webinar

  On August 19th I presented a webinar for the Word of Mouth Marketing Association (WOMMA) on accelerating campaign results through Integrated Marketing... Read more

  Posted on 20 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• Creating a Linked Tactic Toolkit

  

  I’m doing a webinar for WOMMA tomorrow (check it out here if you’re interested – it’s free!) and it got me thinking about linked tactics. This is probably the... Read more

  Posted on 18 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• Content to Convert: Interact With Your Prospects

  

  One of the fastest-growing and most prevalent ways to attract and convert leads is through interactive marketing. Since BuzzFeed’s successful introduction of... Read more

  Posted on 13 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month – Amazon Prime Day.

  

  During the month of July it was nearly impossible not to hear talk of Amazon Prime Day, either through the press or the numerous emails the company sent to its... Read more

  Posted on 10 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• 3 Marketing Lessons from Amazon Prime Day

  

  Even though the social media world may have panned Amazon’s first Prime Day on July 15, leadership made at least three good marketing decisions when creating an... Read more

  Posted on 06 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• Going Viral: The 5 Best Guerrilla Marketing Pranks

  

  Advertising seems to have less and less of an effect on consumers every day. More people are skipping commercials while watching television programs, thanks to... Read more

  Posted on 03 August 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: Apple Watch

  

  Apple faced an uphill battle marketing with the Apple Watch. Wearable consumer tech is still a relatively new phenomenon, at least where typical smartphone... Read more

  Posted on 30 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Ways to Stop Wordsmithing and Start Messaging

  

  For lack of a better word, marketing and communications work is squishy. It can be hard to know if you’re creating a strong deliverable. For most business... Read more

  Posted on 27 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• Connecting Strategies That Lead to Success

  

  This blog post first appeared on PRSA’s ComPRehension. Although most marketers accept that integrating marketing communications is a powerful approach, campaign... Read more

  Posted on 24 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• Donald Trump’s Inadvertent Lesson in Messaging

  

  @bartthedog Years ago, I “carried a bag” in the technology industry. There were very few women in the industry – I think three of us sold those kind of... Read more

  Posted on 20 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• Microsite Marketing: Is It Right for Your Brand?

  

  A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth of Google’s then-revolutionary... Read more

  Posted on 16 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• Wax Blog Now Available on Alltop

  

  I’m happy to announce the Wax Blog is now syndicated on Alltop, one of the best one-stop-shops for business and marketing content on the web, and a fantastic... Read more

  Posted on 14 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• The Internet Did Not Create Reddit’s Problem

  

  There’s new fear among business owners based on the recent hubbub at Reddit after the firing of Victoria Taylor and the subsequent “exit” of CEO Ellen Pao. Read more

  Posted on 13 July 2015 SELF EXPRESSION, SOCIAL MEDIA

• 3 Reasons to Use Project Management Tools

  

  Mike Salem, CEO, Vorex Integrated marketing means managing a lot of different channels, including the synchronization of those channels. Read more

  Posted on 09 July 2015 SELF EXPRESSION, SOCIAL MEDIA