Waxgirl333

LATEST ARTICLES ( 492 )

• 5 Things We Can Learn About Branding from James Bond

  Why are Bond films so successful? First, you start with an incredible hero brand. Enter the dynamic James Bond - a man with a hypnotic and cheeky personality... Read more

  Posted on 14 December 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Things We Can Learn About Branding from James Bond

  

  Why are Bond films so successful? First, you start with an incredible hero brand. Enter the dynamic James Bond — a man with a hypnotic and cheeky personality... Read more

  Posted on 14 December 2015 SELF EXPRESSION, SOCIAL MEDIA

• K-Factor – the Math Behind Viral Marketing

  

  It's every marketer's dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew o... Read more

  Posted on 08 December 2015 SELF EXPRESSION, SOCIAL MEDIA

• Top 5 Reasons Some Marketers Hate Personas

  

  I’m a huge fan of using personas to help drive strategy and tactics, as you probably know from recent blog posts. It always surprised me, however, that many... Read more

  Posted on 03 December 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Ways to Make Your Business More Mobile Friendly

  

  As a business owner, you are always on the lookout for ways to attract more customers. If you have “become more mobile friendly” on your to do list, you are... Read more

  Posted on 30 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• The Rise of the Dogfluencer, Our IMC Campaign of the Month

  When you think of a brand ambassador campaign, you probably think of either a) a Klout (or similar) perk that may garner no substantial reviews in return for th... Read more

  Posted on 19 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• The Rise of the Dogfluencer, Our IMC Campaign of the Month

  

  When you think of a brand ambassador campaign, you probably think of either a) a Klout (or similar) perk that may garner no substantial reviews in return for th... Read more

  Posted on 19 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• Building Personas for Public Relations

  

  Personas for Subaru turned into a major cause marketing campaign. Now that we’ve discussed using personas for PR, let’s talk about how you create them. Years... Read more

  Posted on 12 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• Using Personas for Public Relations

  

  If you’ve spent any time in the advertising industry, you are familiar with the use of personas. Personas have not been as popular in communications work but... Read more

  Posted on 09 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• Use IMC to Explode Your Results – a PRSA Preview

  

  IMC doesn’t have to be implemented from a top-down perspective. You don’t have to start at the beginning of a campaign nor does it have to be labeled an IMC... Read more

  Posted on 04 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• The Next Generation of Customers Wants to Keep Things Simple

  

  Today’s consumer is more tech-savvy than ever before. But that doesn’t mean they see themselves as programmers or developers. They are more like enlightened... Read more

  Posted on 03 November 2015 SELF EXPRESSION, SOCIAL MEDIA

• Are You an Authentic Blogger?

  

  If you’ve been blogging for a while, you remember that thrilling moment when you realize someone is actually reading what you’re writing. Maybe a few comments... Read more

  Posted on 27 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• 4 Tips for Using IMC in Nonprofit Communications

  Value-based messages delivered with consistency and persistency over time essential to develop fruitful relationships with would-be donors, volunteers and... Read more

  Posted on 19 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• 6 Reasons Why You Need a Video Budget in 2016

  For a lot of writers (like me) video is the last big frontier. Creating and producing a good video may seem challenging. Finding a vendor is even harder. Read more

  Posted on 13 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• 4 Things Boo and Grumpy Cat Know About IMC

  

  When it comes to the Internet, cute critters like Grumpy Cat and Boo the Pomeranian reign supreme. It’s not just the adorable factor that gets the attention –... Read more

  Posted on 08 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Reasons To Use a Project Management Tool for Your Next Marketing Campaign

  

  One more sign pointing to the convergence of IT and marketing is there are increasingly more communications professionals interested in project management... Read more

  Posted on 05 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• How Your Small Business Can Make the Most of TV Advertising

  

  The average price of a Super Bowl ad swelled to $4.5 million for a 30-second ad, according to a report by The Wall Street Journal. This reflects a 75 percent... Read more

  Posted on 02 October 2015 SELF EXPRESSION, SOCIAL MEDIA

• 6 Success Factors for Sales

  

  I believe salespeople are a vital part of integrated marketing. It’s obvious that not all salespeople are created equal. Many factors – both internal and... Read more

  Posted on 29 September 2015 SELF EXPRESSION, SOCIAL MEDIA

• Pumpkin Spice is Big Business

  

  The first reference to what we now know as “pumpkin spice” can be traced back to 1796. That’s the year Amelia Simmons published American Cookery, often... Read more

  Posted on 25 September 2015 SELF EXPRESSION, SOCIAL MEDIA

• 3 Things All Great Digital Marketers Know

  

  Online promotion and customer activity tracking have changed the face of marketing forever, that’s a given. As a result of this I’m seeing some disturbing trend... Read more

  Posted on 22 September 2015 SELF EXPRESSION, SOCIAL MEDIA