Waxgirl333

LATEST ARTICLES ( 492 )

• Turning Traffic into Customers – a Quick Primer

  

  A business can never have too many qualified leads but it can be challenging turning traffic into customers. Surely, truer words have never been spoken.... Read more

  Posted on 28 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Basics in Ecommerce Design

  The things that make a website great are somewhat debatable, but they all seem to fall under three categories: attributes, technology and organization. Under... Read more

  Posted on 22 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Welcome to the Age of the New Entrepreneur

  Over the past few years as I've focused on integrated marketing and communications for my clients, I've often been asked for guidance from young entrepreneurs.... Read more

  Posted on 19 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Match Content to the Customer Experience

  

  Getting your content to resonate with your audience depends to a large extent on the customer experience, in other words their journey to making a purchase.... Read more

  Posted on 16 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• The 7 Best Tools for Visual Marketers

  

  We live in a visually dominated world. It's rare to see any content appear on the web without a visual complement. Whether it's a 140 character tweet or a five... Read more

  Posted on 09 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Using Marketing Intuition as a Strategy

  

  Defining marketing intuition and why it's so important for your marketing strategy If you've read my work or heard me speak, you know that data and I are not... Read more

  Posted on 07 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Is It Time to Add Niche Networks to Your Marketing Strategy?

  

  According to conventional wisdom, Twitter is dead, LinkedIn is the place for B2B marketing, and the rest is just filler. As discovered in our recent post,... Read more

  Posted on 02 June 2016 SELF EXPRESSION, SOCIAL MEDIA

• Behavior is the New Black

  

  There are some dramatic differences between an approach to integrated marketing communications (IMC) and traditional marketing. The one that seems to be the... Read more

  Posted on 27 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• B2B Influencer Marketing

  The expertise and reach of a B2B influencer can prove very valuable beyond the immediate return of a campaign. Influencers come in all shapes and sizes. Some... Read more

  Posted on 24 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• Finding the Right B2B Social Network for Your Brand

  

  TrackMaven's recent B2B Industry report revealed drastic differences in the impact and use of social media across different industries. This post looks at... Read more

  Posted on 20 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• Best Small Business Blogs 2016

  

  Wax Marketing is proud to announce that The Wax Blog has been named to FitSmallBusiness.com's list of Best Small Business Blogs for 2016, joining other prominen... Read more

  Posted on 17 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• 4 Ways to Turn Employees into Brand Ambassadors

  

  Your company needs brand ambassadors. It can't afford not to have them. While brand ambassadors don't have to be employees-anyone with an Apple sticker on the... Read more

  Posted on 16 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month – The Jungle Book

  

  After Disney issued extremely conservative predictions for "The Jungle Book," the live-action film by Jon Favreau obliterated expectations with its massive... Read more

  Posted on 12 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• Content Shock and Ways to Avoid It

  

  It's been two years since Mark Schaefer declared that content shock is here. Since that time B2B brands have continually increased their marketing budgets... Read more

  Posted on 10 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• 4 Instant Hits with Contest Marketing

  

  Ways to use Contest Marketing to increase reach AND engagement. While followers and likes are a good statistic to measure your company's social reach, it's... Read more

  Posted on 06 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• 4 Ways to Uncover Customer Behavior with Integrated Marketing

  

  As marketers, we're all talking about adaptive messaging, cross-channel communication, and understanding personas. We want to find to find the best ways to mee... Read more

  Posted on 03 May 2016 SELF EXPRESSION, SOCIAL MEDIA

• JTBD – An Alternative to Buyer Personas

  Buyer personas can work very well, but they're not everyone's cup of tea. Instead of focusing on the consumer, jobs-to-be-done (JBTD) emphasizes the reason... Read more

  Posted on 28 April 2016 SELF EXPRESSION, SOCIAL MEDIA

• Planning Your B2B Brand Social Media

  

  TrackMaven measures the impact of social media on a B2B brand. You can learn a great deal by studying the best. Digital marketing software provider TrackMaven... Read more

  Posted on 26 April 2016 SELF EXPRESSION, SOCIAL MEDIA

• 4 Markets Being Created by Wearable Tech and How to Get Into Them

  

  It is estimated the wearable technology industry will hit $10 billion annually within the next three years, with nearly 200 million devices being in use by the... Read more

  Posted on 22 April 2016 SELF EXPRESSION, SOCIAL MEDIA

• Using Video for B2B Marketing

  Can video for B2B make the difference in your marketing strategy? If a picture is worth a thousand words, then how much is a video worth? Using video for B2B... Read more

  Posted on 19 April 2016 SELF EXPRESSION, SOCIAL MEDIA