Themarioblog

LATEST ARTICLES ( 1384 )

• iPhone 6 Plus Kicks the iPad Where It Hurts

  It is something I had become very aware of in my own experience: ever since I have had the iPhone 6 Plus, I am doing less reading of articles on my iPad. Read more

  Posted on 05 January 2015 MEDIA, SOCIAL MEDIA, TECH

• Here Are Six Predictions for the New Year

  

  The year 2014 is going to be making an exit (stage left) soon, and we can already see 2015 peeking its baby head from behind the curtains. It was a year of... Read more

  Posted on 19 December 2014 MEDIA, SOCIAL MEDIA, TECH

• It Was Another Productive Year for Garcia Media

  

  Now that 2014 comes to a close, we can look back with satisfaction for the opportunities that we at Garcia Media enjoyed as we completed projects in 6 countries... Read more

  Posted on 18 December 2014 MEDIA, SOCIAL MEDIA, TECH

• New Study About Tablet Ads: Some Surprises

  

  It seems everywhere we go, the discussion turns to trends in advertising. Specifically, there is much curiosity in anything that includes the words “native ad”... Read more

  Posted on 17 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Rolling Stone Rape Story and the Role of Graphics

  

  I was visiting the Poynter Institute last week when my colleague Dr. Roy Peter Clark called to my attention the graphic treatment of the now most discussed... Read more

  Posted on 16 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Two Tablet-perfect Stories to Inspire

  

  They are two very different stories: one is solemn and tells about a farewell to one of Canada’s giants in the sports of hockey, the other one is pure fun,... Read more

  Posted on 15 December 2014 MEDIA, SOCIAL MEDIA, TECH

• De Telegraaf: Two Months After Launch of Tabloid Format

  

  It was October 10 when readers of the Dutch daily, De Telegraaf, encountered a smaller version of their newspaper on their kitchen table. Two month and more... Read more

  Posted on 12 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Sketching: Whether Hand Drawn Or Electronic, Always Start with a Sketch

  

  This week’s blog post unveiling some of my hand drawn sketches for projects through the years really got some of our readers excited. They also have prompted a... Read more

  Posted on 11 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Thinking Advertising Strategies

  

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  Posted on 10 December 2014 MEDIA, SOCIAL MEDIA, TECH

• When Sketching by Hand Was the Only Way

  

  It was an archeological dig of sorts: combing through many of the project files in my home office. You see, I am turning over the house where I have lived 27... Read more

  Posted on 09 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Montreal Gazette’s iPad Edition: Remembering a Tragedy

  

  It's only a few weeks since The Montreal Gazette, a Postmedia newspaper in Canada, introduced a new look and a new way of how news is presented in the digital... Read more

  Posted on 08 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Reminiscing About a Time When Print Occupied Best Seat in the House

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, December 8. ... Read more

  Posted on 05 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Good News Thursday: New Scottish Paper a Hit with Pro-independence Readers

  

  It is a newspaper with a strong cause: a new Scottish daily that promotes independence. Apparently, there are least 60,000 readers who like what The... Read more

  Posted on 04 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Delayed Gratification: a Third Tempo Slowly Enters the News Dance Floor

  

  There is the real fast tempo for the constant flow of news, and the curated tempo, for selected items at specific times. Welcome a third tempo: for when slow... Read more

  Posted on 03 December 2014 MEDIA, SOCIAL MEDIA, TECH

• 40 Years/40 Lessons. 27. The Clock.

  

  This is part 27 of my occasional series 40 Years/40 Lessons, which I call a sort of career memoir, capturing highlights and reminiscing about what has been a... Read more

  Posted on 02 December 2014 MEDIA, SOCIAL MEDIA, TECH

• Calgary Herald: the Latest Postmedia Relaunch

  

  The Calgary Herald is the third of eight Postmedia newspapers of Canada to introduce a new look and visual identity. It is also a total rethinking of how news i... Read more

  Posted on 01 December 2014 MEDIA, SOCIAL MEDIA, TECH

• At The Washington Post, a New Tablet Edition for Kindle Fire

  

  The Washington Post unveiled its new edition for Kindle Fire tablets this week in its most significant product since Jeff Bezos took over from Don Graham. Our... Read more

  Posted on 26 November 2014 MEDIA, SOCIAL MEDIA, TECH

• Writing Short for Mobile Makes Sense

  

  As those who try it well lknow, the art of writing short: is not easy. Mobile editors recognize that it is essential to have writers who can accomplish this... Read more

  Posted on 25 November 2014 MEDIA, SOCIAL MEDIA, TECH

• Print Native Ad for The New York Times: a Good Model

  

  Rejoice! The first print native ad is here. And not just anywhere but in the venerable, legacy-driven The New York Times. Read more

  Posted on 24 November 2014 MEDIA, SOCIAL MEDIA, TECH

• Spain’s Javier Muñoz Fernandez: Storytelling One Illustration at a Time

  

  Readers love illustrations in whatever platform. Art directors know how important illustrations can be. Editors admire illustrations, although it is not perhap... Read more

  Posted on 21 November 2014 MEDIA, SOCIAL MEDIA, TECH