Smartadblog

LATEST ARTICLES ( 206 )

• Why Don’t More Publishers Switch Ad Servers?

  And all this manual work needs to be done without compromising the publisher's revenue. "We have to make sure when they've switched over that revenue streams fo... Read more

  Posted on 06 June 2019 SOCIAL MEDIA, TECH

• Top 3 Reasons Why Programmatic Guaranteed Should Be a Big Part of Your Strategy

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 29 May 2019 SOCIAL MEDIA, TECH

• Ethical Data Use: Make Sure the Juice is Worth the Squeeze

  It's been almost a year since the adoption of the General Data Protection Regulation (GDPR) but there are still various issues and questions out there. The... Read more

  Posted on 28 May 2019 SOCIAL MEDIA, TECH

• Everything You Should Know About Google’s Move to First Price

  4- But what is bid shading? Following this move from 2nd to 1st price auctions, DSPs have begun a practice called bid shading to get the lowest winning bid... Read more

  Posted on 22 May 2019 SOCIAL MEDIA, TECH

• The Five Looming Questions About Google Chrome’s New Privacy Rules

  Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google's dominant position in... Read more

  Posted on 13 May 2019 SOCIAL MEDIA, TECH

• Why Publishers Should Implement App-ads.txt

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 09 May 2019 SOCIAL MEDIA, TECH

• Publishers Daily: Will New Compensation Models Improve Ad Quality?

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 02 May 2019 SOCIAL MEDIA, TECH

• Forbes.com: GDPR Gives European Tech Companies A Major Advantage, Two EU-Based...

  Because of the emergence of GDPR, Europe is taking the global lead in technology innovation while other regions are distracted by compliance issues, two CMOs... Read more

  Posted on 01 March 2019 SOCIAL MEDIA, TECH

• The Drum: Can Semantic Targeting Impose Order on a Nervous GDPR Marketplace?

  With all the talk of data-fueled innovation at CES 2019, there's an excitement among marketers of what AI can bring to their toolkit. Yet, with the General... Read more

  Posted on 10 January 2019 SOCIAL MEDIA, TECH

• Why It’s Time for In-app Bidding to Take Over Mediation?

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 10 January 2019 SOCIAL MEDIA, TECH

• Looking for a Replacement for OpenX Ad Server?

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 08 January 2019 SOCIAL MEDIA, TECH

• Smart Enhances Global Team with 4 Key Hires

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 14 December 2018 SOCIAL MEDIA, TECH

• Back to Basics: Context Still Rules the Roost

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 13 December 2018 SOCIAL MEDIA, TECH

• Smart Comes in Top in Mobile Quality, Ranks #1 in Ads.txt-compliant Mobile Web...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 03 December 2018 SOCIAL MEDIA, TECH

• AdWeek: Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 15 November 2018 SOCIAL MEDIA, TECH

• Dentsu Aegis Network, Futurs.io, Mondadori MediaConnect, S4M, and Smart Joins...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 08 November 2018 SOCIAL MEDIA, TECH

• Mobilemarketing.com: Dentsu Aegis, S4M, & Others Form Blockchain Alliance to...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 07 November 2018 SOCIAL MEDIA, TECH

• ‘Smart Talks’ @DMEXCO: Thriving with Private Gardens Outside the Duopoly

  Every year, throngs of people flock to Cologne for one of Europe's biggest digital marketing conferences. DMEXCO, the meeting place for stalwarts in digital... Read more

  Posted on 06 November 2018 SOCIAL MEDIA, TECH

• ExchangeWire: Using Semantics to Build Brand Trust: Q&A with Smart,...

  

  In light of the GDPR coming into force in Europe on 25 May, 2018, 'context' is swiftly becoming the mot du jour, as many advertisers and publishers look for... Read more

  Posted on 31 October 2018 SOCIAL MEDIA, TECH

• AdExchanger.com: What Is The Future Of A Universal Ad ID?

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 30 October 2018 SOCIAL MEDIA, TECH