Smartadblog

LATEST ARTICLES ( 206 )

• Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies...

  PARIS - June 23, 2020 - Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart... Read more

  Posted on 23 June 2020 SOCIAL MEDIA, TECH

• Cannes From Home: Smart, Beeswax, LiquidM, ShowHeroes, Union & Venatus Announce...

  Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and... Read more

  Posted on 28 May 2020 SOCIAL MEDIA, TECH

• Summer Adtech Virtual Event: Smart, Beeswax, LiquidM, Mediarithmics, Pubstack,...

  About Smart (www.smartadserver.comSmart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully... Read more

  Posted on 28 May 2020 SOCIAL MEDIA, TECH

• Smart Expands to UK Market with Opening of London Office

  Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office.... Read more

  Posted on 13 November 2019 SOCIAL MEDIA, TECH

• Explainer: Advertising Executives Point to Five Ways Google Stifles Business

  Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acting on accusations from rivals, lawmakers and... Read more

  Posted on 16 September 2019 SOCIAL MEDIA, TECH

• Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds...

  End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security and Control to IPTV and OTT... Read more

  Posted on 05 September 2019 SOCIAL MEDIA, TECH

• Smart e Navegg Fecham Parceria

  São Paulo, julho 2019. A Smart, plataforma full stack para publishers, e a Navegg, plataforma de gerenciamento de dados e soluções data provider,... Read more

  Posted on 14 August 2019 SOCIAL MEDIA, TECH

• Call It a Comeback: The Return of Semantic Contextual Targeting

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 08 August 2019 SOCIAL MEDIA, TECH

• US Programmatic Fees 2019

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 06 August 2019 SOCIAL MEDIA, TECH

• The Smart Deal+ Offer Tested by Amnet

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 24 July 2019 SOCIAL MEDIA, TECH

• Impactify Boosts Monetization Across Europe Using Smart RTB+ for Video and Native

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 22 July 2019 SOCIAL MEDIA, TECH

• All You Need to Know About Sellers.json and the OpenRTB SupplyChain Object

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 22 July 2019 SOCIAL MEDIA, TECH

• Smart Acquires InsideAll, Facilitating Header Bidding Strategies for Hundreds...

  Smart, the leading independent ad monetisation platform, today announces its acquisition of InsideAll, a technology company that facilitates client-side Header... Read more

  Posted on 16 July 2019 SOCIAL MEDIA, TECH

• What Cannes You Takeaway? Brand Trends

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 15 July 2019 SOCIAL MEDIA, TECH

• Digital Marketing in Today’s Privacy-Conscious World

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 10 July 2019 SOCIAL MEDIA, TECH

• Buyers and Sellers Should Unite Around Shared Business Interest

  By now, you have all heard of supply path optimization. In recent years, demand-side-platforms on behalf of their advertiser clients have prioritized the... Read more

  Posted on 09 July 2019 SOCIAL MEDIA, TECH

• Bonnier Reports + 27% Increase in Programmatic Revenue with Smart’s Holistic+

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 04 July 2019 SOCIAL MEDIA, TECH

• Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 27 June 2019 SOCIAL MEDIA, TECH

• What Challenges Amazon Will Face Buying Sizmek Ad Server

  Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for the purchase of Sizmek's ad server and Dynamic Creative Optimization... Read more

  Posted on 19 June 2019 SOCIAL MEDIA, TECH

• Ad Platform Smart Gets Global Activation Within Google Display & Video

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 14 June 2019 SOCIAL MEDIA, TECH