Shellykramer

LATEST ARTICLES ( 491 )

• Facebook Ratchets Back Reach of Auto-posters

  

  In a move that can’t happen quickly enough, Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially... Read more

  Posted on 28 May 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – May 22, 2014

  

  With Memorial Day weekend upon us and the lazy, hazy, crazy days of summer almost here, it’s been another interesting week in the online world. Some of the... Read more

  Posted on 24 May 2014 BUSINESS, MARKETING & ADVERTISING

• How to Win Customers at the Zero Moment of Truth

  

  Selling is easy, right? It’s all about being in the right place, at the right time with the right product. Of course, that used to be an easier task than it is... Read more

  Posted on 21 May 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – May 15, 2014

  

  Well it’s been another busy week in the world of technology and the Interwebs with Google and the FCC taking center stage (not necessarily together though). Read more

  Posted on 16 May 2014 BUSINESS, MARKETING & ADVERTISING

• How Marketers Can Take Advantage of The Internet of Things Today

  

  You can hardly pull up a news outlet today without reading about how big the Internet of Things will be. And it will be big: IDC estimates the market to be 212... Read more

  Posted on 15 May 2014 BUSINESS, MARKETING & ADVERTISING

• How a Personal Brand Can Help Reimagine Your Future

  

  Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever. Strategy consultant, author, media... Read more

  Posted on 13 May 2014 BUSINESS, MARKETING & ADVERTISING

• Bit.ly Accounts Compromised. What To Do Next

  

  Popular link-shortening and tracking service Bit.ly  learned this past Thursday that Bit.ly account credentials may have been compromised, specifically user... Read more

  Posted on 13 May 2014 BUSINESS, MARKETING & ADVERTISING

• Leave Your Opinions at Home

  

  I happened upon a random conversation on Facebook this morning that made me realize that there’s still much for brands and agencies to learn about social media... Read more

  Posted on 08 May 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Mobile and Paid Search: What’s Happening, What To Do About It

  

  Any small business marketer whose ad campaigns ignore mobile (and multi-device integrated marketing strategies) does so at their peril. Period. Why? Read more

  Posted on 05 May 2014 BUSINESS, MARKETING & ADVERTISING

• Quit Asking for Likes On Facebook Or Risk a Penalty

  

  Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking... Read more

  Posted on 05 May 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need to Know This Week – May 1, 2014

  

  I’m just now landing in the office after about ten days of being on the road and my bed has never looked so good – I’ll bet you know what I mean. Read more

  Posted on 02 May 2014 BUSINESS, MARKETING & ADVERTISING

• SEO Is Not Dead: But It Just Might Kill Your Website

  

  Despite persistent claims that SEO is dead, Google is a $360 billion dollar company (by market capitalization) and is now the second largest company in the... Read more

  Posted on 01 May 2014 BUSINESS, MARKETING & ADVERTISING

• Linking for SEO: Has Linking Lost Its Value?

  

  It took less than a minute for Matt Cutts to casually declare that Google has tested the effects of dropping linkage data from their search results algorithm... Read more

  Posted on 29 April 2014 BUSINESS, MARKETING & ADVERTISING

• Why You Need to Be Focused on Agile Marketing

  

  I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit event in San Diego. Read more

  Posted on 28 April 2014 BUSINESS, MARKETING & ADVERTISING

• Twitter Profiles Revamped: What That Means For The Future

  

  A lot of changes have been happening on Twitter lately. Last month they introduced the ability to tag your friends as well as add multiple photos in a single... Read more

  Posted on 16 April 2014 BUSINESS, MARKETING & ADVERTISING

• What’s New With Wearable Tech?

  

  You don’t have to be a Glasshole to know that wearable tech is hot right now. Consumers want wearable tech products like Google Glass, smart watches and... Read more

  Posted on 15 April 2014 BUSINESS, MARKETING & ADVERTISING

• How Poshmark and the USPS Are Shaking Up e-Commerce

  

  Start-up retailer Poshmark has teamed up with the US Postal Service to create a new shipping concept that could change the face of e-commerce shipping in retail. Read more

  Posted on 14 April 2014 BUSINESS, MARKETING & ADVERTISING

• What You Need to Know in Digital This Week, April 11, 2014

  

  I had a great week this week, although it was a killer one. I went to DC for a client meeting and my agenda was so packed that I didn’t even get a chance to... Read more

  Posted on 11 April 2014 BUSINESS, MARKETING & ADVERTISING

• AAFKC: The Future of Advertising

  

  The future of advertising? Always a great topic of conversation. The Kansas City Chapter of the AAF had a terrific event earlier this week and featured some... Read more

  Posted on 09 April 2014 BUSINESS, MARKETING & ADVERTISING

• What’s Next?

  

  Time flies when you’re having fun. For the past 25 years, we’ve all had a lot of good times with Internet. But, as the World Wide Web matures, what will the nex... Read more

  Posted on 08 April 2014 BUSINESS, MARKETING & ADVERTISING