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LATEST ARTICLES ( 703 )

• Mine the Dark Data, You Must

  

  January 8, 2015 0 Email This Post Print This Post Mine the Dark Data, You Must Inside marketing circles these days, ‘dark’ data (a subset of ‘big data’) is... Read more

  Posted on 08 January 2015 BUSINESS, MARKETING & ADVERTISING

• Seven Ways to Get Your Customer Service Emails Opened

  

  January 6, 2015 0 Email This Post Print This Post Seven Ways to Get Your Customer Service Emails Opened Online marketers, consider this: As you’re carefully... Read more

  Posted on 06 January 2015 BUSINESS, MARKETING & ADVERTISING

• One Search to Rule Them All

  

  December 30, 2014 0 Email This Post Print This Post One Search to Rule Them All You may not have recovered yet from the “Great Searchquake of 2014,” when... Read more

  Posted on 30 December 2014 BUSINESS, MARKETING & ADVERTISING

• Bankers & Insurers See Big Returns on Promotional Product Investments

  

  December 23, 2014 0 Email This Post Print This Post Bankers Insurers See Big Returns on Promotional Product Investments It’s ironic that the people who... Read more

  Posted on 23 December 2014 BUSINESS, MARKETING & ADVERTISING

• Don’t Forget the Social Network For Shoppers

  

  December 18, 2014 0 Email This Post Print This Post Don’t Forget the Social Network For Shoppers Any self-respecting marketer knows that most consumers today... Read more

  Posted on 18 December 2014 BUSINESS, MARKETING & ADVERTISING

• Email Subject Line Ideas for Last-Minute Holiday Marketers

  

  December 16, 2014 0 Email This Post Print This Post Email Subject Line Ideas for Last-Minute Holiday Marketers It’s okay. You’re not the only one. Read more

  Posted on 16 December 2014 BUSINESS, MARKETING & ADVERTISING

• How to Create Interest Without a Product To Show

  

  December 11, 2014 0 Email This Post Print This Post How to Create Interest Without a Product To Show Too many integrated marketers simply do what’s expected. Read more

  Posted on 11 December 2014 BUSINESS, MARKETING & ADVERTISING

• Look Before Putting Up That Banner Or Inflatable!

  

  December 9, 2014 0 Email This Post Print This Post Look Before Putting Up That Banner or Inflatable! Over here! Look at me! The big gorilla on top of the car... Read more

  Posted on 09 December 2014 BUSINESS, MARKETING & ADVERTISING

• Merrill Lynch Reaches Affluent Americans with Content Marketing

  

  December 2, 2014 0 Email This Post Print This Post Merrill Lynch Reaches Affluent Americans with Content Marketing In the 1970s and ‘80s, Grey Poupon Dijon... Read more

  Posted on 02 December 2014 BUSINESS, MARKETING & ADVERTISING

• Happy Thanksgiving!

  

  November 27, 2014 0 Email This Post Print This Post Happy Thanksgiving! Is it the season to thank you all for reading, sharing and engaging with us through-out... Read more

  Posted on 27 November 2014 BUSINESS, MARKETING & ADVERTISING

• How to Tell Brand Stories with Data

  

  November 26, 2014 0 Email This Post Print This Post How to Tell Brand Stories with Data Earlier this year, we shared tips on how to interview sources like a... Read more

  Posted on 26 November 2014 BUSINESS, MARKETING & ADVERTISING

• How to Duck Today’s Biggest eMail Migration Mistakes

  

  November 25, 2014 0 Email This Post Print This Post How to Duck Today’s Biggest eMail Migration Mistakes Email migration mistakes could send your company’s... Read more

  Posted on 25 November 2014 BUSINESS, MARKETING & ADVERTISING

• easyJet’s Marketing Makeover Inspires High-Flying Engagement

  

  November 20, 2014 0 Email This Post Print This Post easyJet’s Marketing Makeover Inspires High-Flying Engagement When was the last time an airline inspired you? Read more

  Posted on 20 November 2014 BUSINESS, MARKETING & ADVERTISING

• Why Google Authorship Still Matters

  

  November 18, 2014 0 Email This Post Print This Post Why Google Authorship Still Matters When Google launched its Google+ social network, the everything-search... Read more

  Posted on 18 November 2014 BUSINESS, MARKETING & ADVERTISING

• Get More Mileage Out of Magnetic Signs

  

  November 13, 2014 0 Email This Post Print This Post Get More Mileage Out of Magnetic Signs Integrated marketers know the value of vehicle-based marketing,... Read more

  Posted on 13 November 2014 BUSINESS, MARKETING & ADVERTISING

• Anatomy of a PR Crisis: Customers Want Answers Faster

  

  November 11, 2014 0 Email This Post Print This Post Anatomy of a PR Crisis: Customers Want Answers Faster October 7th, 2014: the day “Belkin broke the Internet”. Read more

  Posted on 11 November 2014 BUSINESS, MARKETING & ADVERTISING

• Seven Steps to Stronger Video Scripts

  

  November 6, 2014 0 Email This Post Print This Post Seven Steps to Stronger Video Scripts Producing videos in-house? Then you probably know the importance of... Read more

  Posted on 06 November 2014 BUSINESS, MARKETING & ADVERTISING

• Tweet to Eat: Twitter-Activated Vending Machines Are Here

  

  November 4, 2014 0 Email This Post Print This Post Tweet to Eat: Twitter-Activated Vending Machines Are Here English snack-food Giant, Walkers, and its... Read more

  Posted on 04 November 2014 BUSINESS, MARKETING & ADVERTISING

• Social Media Automation: Cool Tool Or Tempting Trap?

  

  October 30, 2014 0 Email This Post Print This Post Social Media Automation: Cool Tool or Tempting Trap? Given that up to 75% of all adult internet users... Read more

  Posted on 30 October 2014 BUSINESS, MARKETING & ADVERTISING

• Is the Share A Coke Campaign Working?

  

  October 29, 2014 0 Email This Post Print This Post Is the Share A Coke Campaign Working? Did you find a Coke with your name on it this past summer? Did you shar... Read more

  Posted on 29 October 2014 BUSINESS, MARKETING & ADVERTISING