Keewood

LATEST ARTICLES ( 235 )

• Got Out My Camera, Part 3: The Case Against Puns.

  

  This shouldn’t take too long. I’ve only got about fifty-seven hours worth of opinions about puns. I’ve even been on New Hampshire Public Radio arguing with an... Read more

  Posted on 27 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Got Out My Camera, Part 2: Free Copywriting Advice.

  

  All the money I’ve ever earned in my career, I earned as a writer. There have been variations on that theme, but that’s my background. Now that doesn’t mean I... Read more

  Posted on 27 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Got out My Camera, Part 1.

  

  Thought I’d dip into my collection of photos from those moments when I’m eating like a normal person—a civilian, if you will—and suddenly I’m embarrassing my... Read more

  Posted on 19 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• DEVELOPING: Colonel Sanders Identity Thing is Now a DC Comic Book.

  

  Well, interesting news, in case you were wondering how they were going to escape this thing where first Darrell Hammond and then, with extreme self-awareness,... Read more

  Posted on 05 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Is Burger King Figuring out Burger King?

  

  Let us celebrate green poo. (I know that’s gross but it’s relevant, and I’ll explain.) Because I think something good is going on a BK HQ. They’re trying to... Read more

  Posted on 05 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Chipotle’s NPR Sponsorship is More Effective Than Most Food Photography.

  

  I listen to NPR. As anyone else who listens can tell you, those sponsorship messages are pretty bland. “…and brought to you by Blankenblank Vague Services, a... Read more

  Posted on 02 October 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Jimmy John’s Brand Migrates from “disciplined and Memorable” Position to More...

  

  This feels like a personal betrayal. Not just because it annoys me as a viewer, in ways similar to the recent Panera campaign. Read more

  Posted on 16 September 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• It’s Been a Little Over 24 Hours Since Starbucks PSL’s Became Available. How Man...

  

  Let’s pause here and admire the ability of a Limited Time Offer to take on a life of its own. There’s not a better time for it than the return of the Pumpkin... Read more

  Posted on 09 September 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Three Perspectives on McDonald’s Breakfast.

  

  Well, now this advertisement is going to look incredibly dated starting October 6. Unless it’s addressing vampires. Which maybe is another idea for McDonald’s t... Read more

  Posted on 04 September 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Prediction: What I Will Probably Think About This KFC Campaign After It’s Over.

  

  1. I will probably think it was mildly amusing. 2. I will probably think people who defend it will have at some point uttered the phrase “win over Millennials”... Read more

  Posted on 15 August 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Nine Recent Digital Tactics: One Good Thing and One Bad Thing About Each.

  

  I frickin’ love the King appearing without explanation in places rich people are, so that people will start conversations on social media. Read more

  Posted on 07 August 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Things I’m Doing For You, The Readers (Part 1)

  

  We sent out The Selling Eating Newsletter yesterday. Did you get yours? This is the Selling Eating newsletter for July. We know it’s too small to read in this... Read more

  Posted on 31 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• What’s the Core Believable Passion? Arby’s and KFC Demonstrate the Difference...

  

  Arby’s has reinvigorated their brand, using the medium of television advertising. KFC is running television advertising because if they don’t sales drop, and... Read more

  Posted on 28 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• I Might Be Confused by Domino’s Emojis.

  

  IDEA: You can order a pizza just by tweeting a pizza slice emoji provided by Domino’s. Cool, no? Wait, what do I do? CONFESSION: It sounds weird to me. Will I... Read more

  Posted on 24 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Tomorrow You Can Play Chipotle’s New Online Game About Food Additives. Stoked...

  

  Let’s meet back here tomorrow and compare scores. Also, we can discuss if they might be overpromising calling this interactive advertisement a “game. Read more

  Posted on 20 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Midway Through Your Crazy Summer Promotional Window.

  

  OH at Taco Bell: “Quick! Team up with a famous junk food that’s not Doritos! Hurry!” Pizza Hut hot dog crust pizza! KFC chicken crust pizza (the suspiciously... Read more

  Posted on 14 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The Line Between “Wow, You Sure Nailed How I Feel” and “OMG SHUT UP!”

  

  When these new Panera ads premiered last month, a co-worker of mine emailed this to a few of us: “I wish I could put my finger on why it annoys me, but it does. Read more

  Posted on 07 July 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The King Rules Japan Differently Than His Homeland—and That Helps His Image...

  

  Last year it was all-black burgers for Burger King Japan (which McDonald’s Japan then ripped off). This year, it’s all-red burgers and a new version of the... Read more

  Posted on 19 June 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• You’ve Got to Keep Them Separated: Olive Garden Offends (so-called) Authentic...

  

  Interesting. Not sure who to award the point to, here. Olive Garden has a food truck now, which is not a surprise. They’re handing out “breadstick sandwiches”... Read more

  Posted on 17 June 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Hardee’s / Carl’s Jr. Shows Respect for Its Audience, Which Evidently Does Not...

  

  All I know is I feel wrong when one of these ads comes on TV and I’m sitting with my wife and daughter. I feel these ads are setting back our mutual dreams of... Read more

  Posted on 29 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA