Keewood

LATEST ARTICLES ( 235 )

• The Death of the Anthem Ad

  Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young Laramore. Read more

  Posted on 20 October 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• New To The Marketing Menu: Brand Cafés

  

  On a warm summer Friday, the line at the Magnum ice cream shop in New York City’s SoHo neighborhood nearly spilled out the door. Read more

  Posted on 20 October 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Experiment! As Long As It Tells Well, It May Not Matter If It Sells Well

  

  Or, just lie back and keep doing what you’re doing (like this restaurant that was closed and being dismantled when I took this photo). Every issue of Food ... Read more

  Posted on 22 September 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Speaker

  At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés... Read more

  Posted on 16 June 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Food Photography: When Food Looks Perfect, It Doesn’t Look Good.

  

  Yes, I took that photo myself. How did you know? How did you know that wasn’t the work of a professional food photographer? I mean, the food doesn’t look... Read more

  Posted on 01 June 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Food Photography: When Food Looks Perfect, It Doesn’t Look Good.

  Brains are funny. Workin’, all the time, hard to fool (until we make them think too hard) and quick—they analyze and reach conclusions on an unconscious level... Read more

  Posted on 25 May 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Flirting with Danger: Should You Acknowledge Your Competitors?

  

  Big Boy holds his burger and stares at his competitors across the intersection—which has to be awfully unnerving for the competitors. That wide, unblinking... Read more

  Posted on 28 April 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Flirting with Danger: Should You Acknowledge Your Competitors Or Pretend to Exis...

  From a macro-perspective, healthy competition is good. Truthful, direct comparisons help consumers. Attempts to offer customers better value creates a thriving... Read more

  Posted on 16 March 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Making Changes: What If You Can’t Change Everything All at Once?

  

  It might not even be a good idea to change everything at once. (Photo by Adam Hoover) Every issue of Food Drink since Summer 2011 has contained one of my... Read more

  Posted on 15 March 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• 5 Questions with Restaurant Marketing Expert Charlie Hopper

  “Principal/writer with the Young & Laramore ad agency enjoys making people think about something familiar in a new and different way. Read more

  Posted on 10 March 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• 10 Sample Nuggets from My Newest Restaurant Marketing Book.

  

  Hey! That new project I was teasing toward the end of last year? IT’S NOW AVAILABLE at all the usual outlets: Amazon, iBooks, Barnes Noble. Read more

  Posted on 12 February 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, Or Taint the...

  

  “Unless they emerge from this closure with a sensible, believable solution, this will just be one more unhappy episode for them,” said Charlie Hopper,... Read more

  Posted on 15 January 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Food & Wine Magazine Asked Me If I Thought There Was an anti-Chipotle Conspiracy.

  

  Careful. Carrreful. Be verrrrrrrrry carrrrrreful… There’s been soooooooo much bad news for Chipotle recently, with one foodborne health scare after another. Read more

  Posted on 13 January 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Is Something Fishy Going on with the Chipotle E.coli Scare?

  “When you factor in all the silences and expertly executed sinister maneuvers required to pull off a conspiracy like this, it’s inconceivable; it’s hard enough... Read more

  Posted on 11 January 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Brand Overhaul

  

  “True, it shakes up the marketing department to introduce major change. Still: Starting somewhere beats starting Read more

  Posted on 01 January 2016 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• ANNOUNCING A NEW BOOK: I’ve Got Another One, Coming in January.

  

  Art Director Dan Shearin carefully uses art skills on the cover art for the upcoming book. Can you guess the title from just these shots of Dan brushing crumbs... Read more

  Posted on 17 December 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years – One...

  

  “The Pillsbury Doughboy lives in a kind of cultural permanence category in people’s minds, like Mickey Mouse or Charlie Brown,” said Charlie Hopper. “He’s simpl... Read more

  Posted on 01 December 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• From Food & Drink: “You’ve Got Something To Say. Who Should Be The One To Say...

  

  Human beings are not immortal, and therefore are not always the best choice for spokespeople—unless the current KFC campaign resurrecting the Colonel as an SNL... Read more

  Posted on 01 December 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Got Out My Camera, Part 4: Starbucks, Sit Down. It’s Time We Talk. Shhhhhh.

  

  Please, Starbucks, stop talking. Stop—shhh, don’t say anything else. Gawd, you’re hard to have a relationship with. On the one hand, you’re gorgeous. Read more

  Posted on 05 November 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Feast Rules: Eat Now, Worry Later

  

  “A feast differs from a dinner, or even a well-executed banquet, in its embrace of excess. More, more. That’s what makes feasts intriguing. Read more

  Posted on 01 November 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA