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LATEST ARTICLES ( 1012 )

• Competitor Analysis And Your Band

  So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but... Read more

  Posted on 09 March 2017 ENTERTAINMENT, MUSIC

• The Biggest Problem In Music

  So here’s the biggest threat against the music industry right now. It’s a simple one and one that we all run in to time and time again and get endlessly... Read more

  Posted on 04 March 2017 ENTERTAINMENT, MUSIC

• Life At The C Level

  So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized... Read more

  Posted on 04 March 2017 ENTERTAINMENT, MUSIC

• Indie Bands – What Big Bands Do Doesn’t Apply To You!

  So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the... Read more

  Posted on 27 February 2017 ENTERTAINMENT, MUSIC

• Politics And Your Indie Band

  One of the most important things that your band needs to realize when working with a label, a manager or anyone of importance is that these people are going to... Read more

  Posted on 22 February 2017 ENTERTAINMENT, MUSIC

• Spreadsheets And Your Indie Band

  I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but... Read more

  Posted on 20 February 2017 ENTERTAINMENT, MUSIC

• What Every Record Label REALLY Wants

  There are certain fundamental truths in the music industry that I can guarantee will really free up your thinking. One of these truths that changed my entire... Read more

  Posted on 20 February 2017 ENTERTAINMENT, MUSIC

• Crazy People In The Music Industry

  One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of... Read more

  Posted on 18 February 2017 ENTERTAINMENT, MUSIC

• What I Learned By Going To The Grammy’s

  So I went to the Grammy’s last weekend. That was pretty wild and frankly unexpected. The fact that I went at all was due to a last minute cancellation meaning... Read more

  Posted on 16 February 2017 ENTERTAINMENT, MUSIC

• Live Review: R. Carlos Nakai Quartet at Mesa Arts Center

  

  “Get your arthritis out,” R. Carlos Nakai said, shaking out his arms, before his Quartet took the stage of the Piper Repertory Theater at the Mesa Arts Center... Read more

  Posted on 16 February 2017 ENTERTAINMENT, MUSIC

• Pricing Promotions And Your Indie Band

  So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m... Read more

  Posted on 14 February 2017 ENTERTAINMENT, MUSIC

• Touring With Opening Bands

  So something I’ve had a hard time figuring out in recent months has been the sheer struggle of opening bands on small name tours. I’ve seen multiple tours now... Read more

  Posted on 12 February 2017 ENTERTAINMENT, MUSIC

• Placement Strategies And You

  Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it... Read more

  Posted on 12 February 2017 ENTERTAINMENT, MUSIC

• Market Segmentation And Your Indie Band

  Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at... Read more

  Posted on 06 February 2017 ENTERTAINMENT, MUSIC

• Who You Want In Your Band

  Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time... Read more

  Posted on 03 February 2017 ENTERTAINMENT, MUSIC

• Code Orange / Youth Code / GATECREEPER Live Review

  

  The streets above ground were calm and quiet in downtown Mesa last Sunday night. Down below, though, beneath the pavement and piping, in the Nile Theater’s... Read more

  Posted on 03 February 2017 ENTERTAINMENT, MUSIC

• Why It’s Important To Have A Marketing Plan

  So I just did a pair of articles on marketing, which hopefully you read and which hopefully were able to help guide you along. Read more

  Posted on 31 January 2017 ENTERTAINMENT, MUSIC

• Outline Your Marketing Plan Part 2

  So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are... Read more

  Posted on 30 January 2017 ENTERTAINMENT, MUSIC

• Outlining Your Marketing Plan Part 1

  So one thing that I’ve been developing recently is a massive template for a 25-35 page marketing plan. Wile I’m not going to post that here I do want to touch o... Read more

  Posted on 30 January 2017 ENTERTAINMENT, MUSIC

• Pricing For Indie Bands

  Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a... Read more

  Posted on 24 January 2017 ENTERTAINMENT, MUSIC