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LATEST ARTICLES ( 1018 )

• 12 Promoter Theory

  12 promoter theory is a tricky thing, but also what I have based a lot of my tour booking experience around especially for lower level bands. It is the belief... Read more

  Posted on 23 February 2018 ENTERTAINMENT, MUSIC

• Being A Twitter Power User

  Twitter is, in my estimation, one of the most underrated tools in the world of social media. That's because it's a helluva lot more complicated than most of... Read more

  Posted on 21 February 2018 ENTERTAINMENT, MUSIC

• On The Decline And Fall Of Gibson

  Gibson is going bankrupt, the whole world is talking about it but no one seems to be as happy as they should be. Or at least none of the majors. When it comes... Read more

  Posted on 18 February 2018 ENTERTAINMENT, MUSIC

• Quincy Jones and the Fractalization of Music

  The Quincy Jones interviews that went up a few weeks ago really got me thinking. They were all over the internet and were noted for killing a few sacred cows.... Read more

  Posted on 17 February 2018 ENTERTAINMENT, MUSIC

• Questioning The Industry

  Countless flights, infinite late nights, scars, girls, beers, parties, tears, screams, running from the cops, making new friends, longing for death, making... Read more

  Posted on 16 February 2018 ENTERTAINMENT, MUSIC

• Building Your Underground Cred

  Previously on this blog I've talked a little bit about how you are your scene and how you are the sum of the people you associate with. If you're hanging out... Read more

  Posted on 12 February 2018 ENTERTAINMENT, MUSIC

• Having No Zero Days

  I'm sitting here on a plane next to one of my favorite vocalists, hell the vocalist of two of my favorite bands about to watch him go play a reunion show with... Read more

  Posted on 12 February 2018 ENTERTAINMENT, MUSIC

• Why Your Band Needs To Start With Underground Music

  So here's a little secret that I think will change how you view a lot of the music industry. There's a reason that people who want to get big, or at least... Read more

  Posted on 06 February 2018 ENTERTAINMENT, MUSIC

• You ARE Your Scene

  It's important to remember that above all things in this industry, you are your scene. This might seem a little confusing and in a way it is. Isn't your scene... Read more

  Posted on 03 February 2018 ENTERTAINMENT, MUSIC

• What The Grammies Mean For Your Indie Band

  So the Grammies have happened yet again - to the general public it's musics biggest night. It's a big party with all of their favorite musicians and if they're... Read more

  Posted on 31 January 2018 ENTERTAINMENT, MUSIC

• Finding Separation From Your Music Scene

  One of the weird things about the music world is that if you're really in it, then you need to find separation from it. Now this sounds a little bit crazy, afte... Read more

  Posted on 26 January 2018 ENTERTAINMENT, MUSIC

• The Power Of Personalization

  Personalization has sort of been a theme on this blog for the last few weeks, and it's a valuable one. It's one that's so valuable that I want to take the time... Read more

  Posted on 24 January 2018 ENTERTAINMENT, MUSIC

• Your Mailing List And Your Band

  Mailing lists are a key to your band that I haven't really discussed before because they are the sort of thing that I, quite frankly, have always taken for... Read more

  Posted on 22 January 2018 ENTERTAINMENT, MUSIC

• Incentivizing Merch Sales

  Incentives, they are one of the big struggles bands have when trying to develop their brand. You want to be bringing a lot ot the table with your incentives. Yo... Read more

  Posted on 19 January 2018 ENTERTAINMENT, MUSIC

• Confirming Opportunities

  Here's something that's going to aggravate you to read and something you probably know but also something that needs to apparently be beaten into bands heads... Read more

  Posted on 10 January 2018 ENTERTAINMENT, MUSIC

• Margin, Merch Sales And You

  This is one that not a lot of people want to think about for that same tired reason we have trotted out so many times before, people don't want to appreciate... Read more

  Posted on 09 January 2018 ENTERTAINMENT, MUSIC

• Creating A Content Calendar

  So this is a big one and something that we need to go over in depth. The utility of the content calendar shouldn't be something that I need to sell you on - eve... Read more

  Posted on 09 January 2018 ENTERTAINMENT, MUSIC

• Long Term Planning With Social Media For Album Releases

  Now there's a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you... Read more

  Posted on 03 January 2018 ENTERTAINMENT, MUSIC

• Creating Facebook Advertisements – What Are They And Why Do They Matter?

  Now on to how to boost posts. Simply type the content for your post and then click 'Boost post" in the lower right hand corner of your text bar on Facebook. Fro... Read more

  Posted on 02 January 2018 ENTERTAINMENT, MUSIC

• Content Marketing And You

  Some of you at this point might be realizing that one of the big thing this blog is pointing towards is content marketing. That is to say marketing based... Read more

  Posted on 01 January 2018 ENTERTAINMENT, MUSIC