Chrisbrown

LATEST ARTICLES ( 300 )

• My Favorite Part of Watching the Super Bowl – The Big Game’s Commercials

  

  While I didn't watch every commercial this year - or even keep a list . Even though it seemed a little sad, I liked the Nissan's Dad/Father ad, (but maybe I'm... Read more

  Posted on 02 February 2015 BUSINESS, MARKETING & ADVERTISING

• Branding and Marketing Plans for 2015 with a Sales Focus

  I've often posted New Year branding and marketing plans, predictions, resolutions or lists:2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007 - guess I've been... Read more

  Posted on 01 January 2015 BUSINESS, MARKETING & ADVERTISING

• Use Mobile Search Optimization Best Practices in Your Titles

  If no one has heard of you, using your brand name in the title is just a waste of characters! If you are trying to brand and market your company going into... Read more

  Posted on 28 December 2014 BUSINESS, MARKETING & ADVERTISING

• Using New Technology to Market Your Brand

  Hammacher Schlemmer is using some new technology to bring attention to their brand. They’ve added “augmented reality” or AR to their most recent catalog. They... Read more

  Posted on 03 December 2014 BUSINESS, MARKETING & ADVERTISING

• The Secret of Creating a Great Brand Name

  

  Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be... Read more

  Posted on 24 November 2014 BUSINESS, MARKETING & ADVERTISING

• Encouraging Entrepreneurship with the #Girlpower Pitch

  

  I am looking forward to judging the #GIRLPOWER PITCH at the Blackstone LaunchPad Kent State University on Wednesday, November 12, at the Kent State University... Read more

  Posted on 03 November 2014 BUSINESS, MARKETING & ADVERTISING

• Want a Quick Way to Learn the Demographics of a Zip Code?

  

  For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have... Read more

  Posted on 31 October 2014 BUSINESS, MARKETING & ADVERTISING

• Rebranding: When It’s Time to Change Your Brand’s Name

  

  There may be several reasons why a company, a team or an organization may be considering changing their brand name. As time goes on, more and more derogatory... Read more

  Posted on 13 October 2014 BUSINESS, MARKETING & ADVERTISING

• Improving Your Marketing Results with Press Releases

  The press release has been around “forever” but continues to be one of the best ways to help people find you when they are looking for your type of products or... Read more

  Posted on 25 September 2014 BUSINESS, MARKETING & ADVERTISING

• Going Viral with Your Social Media Marketing

  

  How many of us have been charged with making something “big… really big” and how to make the campaign catch on in a grass roots way? Read more

  Posted on 24 September 2014 BUSINESS, MARKETING & ADVERTISING

• Color Makes a Difference in Your Brand’s Positioning

  

  Image credit: http://thelogocompany.net/blog/infographics/psychology-color-logo-design/ Time and time I am reminded how important color is to branding and how... Read more

  Posted on 17 September 2014 BUSINESS, MARKETING & ADVERTISING

• On Brand, Off Brand – What Makes Sense When Combining Forces?

  

  I got an inquiry from a PR firm representing a marketing and branding consultant who wanted to comment on an “off-brand” merger between two unlikely partners. Read more

  Posted on 03 September 2014 BUSINESS, MARKETING & ADVERTISING

• Researching Household Income for Your Marketing Plan?

  

  Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from date from the US census. Read more

  Posted on 29 August 2014 BUSINESS, MARKETING & ADVERTISING

• Will the Viral Marketing Effects from the Ice Bucket Challenge Detract From Othe...

  

  If you participate in Facebook, there is no escaping all the buckets of water dumping over people’s heads. Some have raised concerns about the wasting of water. Read more

  Posted on 27 August 2014 BUSINESS, MARKETING & ADVERTISING

• How Do You Go About Branding and Marketing a City, County Or State?

  

  How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. Read more

  Posted on 25 August 2014 BUSINESS, MARKETING & ADVERTISING

• What Do Marketing Professionals Need to Succeed?

  

  Every professional has skills that they need to succeed: public relations, sales, accounting… I think that new professionals, in general — and marketing, in... Read more

  Posted on 25 August 2014 BUSINESS, MARKETING & ADVERTISING

• How to Develop Your Social Media Marketing Mix

  

  Compare your goals to your tactic before jumping into your social media marketing campaign. The social media landscape continues to morph. Growing, shrinking,... Read more

  Posted on 19 August 2014 BUSINESS, MARKETING & ADVERTISING

• Select Your Partner Carefully When Co-Marketing!

  When the free magazine deal was created between the magazine’s publisher, Condé Nast and the Lands End catalog, I’m sure they did not see the turn of events... Read more

  Posted on 16 August 2014 BUSINESS, MARKETING & ADVERTISING

• Change a Habit – Build a Brand

  

  Maybe I should have majored in Psychology? Today I was working on my morning routine. Some of you may already know. A few years ago I had a goal of losing... Read more

  Posted on 14 August 2014 BUSINESS, MARKETING & ADVERTISING

• Riding 150 Miles to Help Fight MS

  

  I’m riding my bicycle next weekend for 150 miles to help stop MS. Many of you have asked how you can support me in this. My personal fundraising page has many... Read more

  Posted on 24 July 2014 BUSINESS, MARKETING & ADVERTISING