Chrisbrown

LATEST ARTICLES ( 300 )

• Trade Show Workshop Secrets

  

  I am presenting a Trade Show Workshop created to help Sales and Marketing Professionals exhibit at a trade show with the best sales results called "Trade... Read more

  Posted on 26 December 2015 BUSINESS, MARKETING & ADVERTISING

• Pantone’s 2016 Color of the Year

  

  As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone's email and look forward to... Read more

  Posted on 15 December 2015 BUSINESS, MARKETING & ADVERTISING

• Preparing Your 2016 Marketing Plan

  

  Have you been keeping up with your 2015 marketing program? Perhaps your plan called for posting weekly in social media for your company and sending out a press... Read more

  Posted on 05 November 2015 BUSINESS, MARKETING & ADVERTISING

• Minorities Are Becoming the Majority of the United States Demographics

  Here's a riddle. When is the minority, the majority? I've written about the boomers as the huge demographic impacting the US consumer spending. For many... Read more

  Posted on 03 November 2015 BUSINESS, MARKETING & ADVERTISING

• What Does Your Meta Description Say About Your Company?

  

  If you are a marketing professional in charge of the branding and marketing messages for your company, you're probably acutely aware what your meta description... Read more

  Posted on 29 October 2015 BUSINESS, MARKETING & ADVERTISING

• Building a Blog – A Checklist for Success

  

  After Google's announcement that they would give priority to responsive, mobile friendly websites when someone searches from a website, I'm seeing more small... Read more

  Posted on 09 September 2015 BUSINESS, MARKETING & ADVERTISING

• Alphabet Becomes Google’s Holding Company

  

  Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting... Read more

  Posted on 11 August 2015 BUSINESS, MARKETING & ADVERTISING

• Is It Time to Give up on Google+ Yet?

  

  Today I posted something on Google+, sending a compliment to an artist friend of mine about a very cool video she posted. Later I got a response in my Facebook... Read more

  Posted on 05 August 2015 BUSINESS, MARKETING & ADVERTISING

• The Danger of Using a Spokesperson in Your Marketing

  

  Testimonials. Spokesperson. Celebrity endorsements. In many ways these seem like a great idea for promoting your brand. You ride the wave of recognition,... Read more

  Posted on 08 July 2015 BUSINESS, MARKETING & ADVERTISING

• How Many Interviews Does It Take to Make a Decision?

  I recently read that Ikea will be doing market research with their customers. They want to get some ideas for new product development. No big surprise... Read more

  Posted on 22 June 2015 BUSINESS, MARKETING & ADVERTISING

• Marketing to People Over a Certain Age

  The word OLD - ELDERLY has shifted. At first I thought it was because I was (am) getting older. But I found out, it's not. We know that by 2030 about 20% of... Read more

  Posted on 14 June 2015 BUSINESS, MARKETING & ADVERTISING

• Celebrating a Company Anniversary

  Recently my company celebrated its 17th year anniversary. We didn't make a big deal about it, or use the anniversary as a marketing platform, mostly because... Read more

  Posted on 01 June 2015 BUSINESS, MARKETING & ADVERTISING

• Making the Sale: What is Appropriate Women’s Business Attire?

  In the world of business, marketing yourself is very important. We all are guilty of judging a book by the cover. This is especially true in sales, where you ar... Read more

  Posted on 26 May 2015 BUSINESS, MARKETING & ADVERTISING

• Book Review: Star Brands

  

  Carolina Rogoll's new book, Star Brands: A Brand Manager's Guide to Build, Manage Market Brands is a great resource for anyone seeking structured guidance... Read more

  Posted on 27 April 2015 BUSINESS, MARKETING & ADVERTISING

• Mobile Friendly Websites

  

  We know that today's the day for Google's new analytics to kick in for their search results on mobile devices. Is your site mobile friendly? Click here to find... Read more

  Posted on 21 April 2015 BUSINESS, MARKETING & ADVERTISING

• The April 21st Change That May Effect Your Website’s Visibility

  If you haven't heard about Google's April 21 deadline, it's time to read about it now. Here, here and here. Basically, your website better be mobile ready. You... Read more

  Posted on 01 April 2015 BUSINESS, MARKETING & ADVERTISING

• Building Community with Your Marketing

  

  Blogging and Marketing Tips by Experts is a great example of building community. Marco Mijatovic from First Site Guide asked a variety of marketing experts to... Read more

  Posted on 10 March 2015 BUSINESS, MARKETING & ADVERTISING

• Grab Them in the First Five Seconds

  

  The first five seconds rule has become the name of the game in advertising. Especially when people are watching videos and can skip the ad after 5 seconds. Too... Read more

  Posted on 04 March 2015 BUSINESS, MARKETING & ADVERTISING

• Cleveland Browns Rebrand Their Football Team with a Minor Refresh

  Recently the Cleveland Browns announced their of rebranding the team. While many expected a major redo, it ended up being a minor refresh. The changes: Color... Read more

  Posted on 03 March 2015 BUSINESS, MARKETING & ADVERTISING

• Hunting for the Silver Bullet

  I heard that the other day from a business owner who wants to market a consumer product. It's really not one single thing. Maybe it seems like that. But if you... Read more

  Posted on 18 February 2015 BUSINESS, MARKETING & ADVERTISING