Chrisbrown
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MY BLOGS
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Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
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Marketing Best Practices for ReOpening During COVID-19
What's your marketing plan for reopening? How will you let your customers and clients know that you have reopened your business? How will you let them know... Read more
Posted on 08 May 2020 BUSINESS, MARKETING & ADVERTISING -
Maintaining a Sales Pipeline During a Crisis
While the fear, uncertainty and doubt of the beginning stages of the COVID-19 pandemic are underway here in the United States, business professionals who are... Read more
Posted on 16 March 2020 BUSINESS, MARKETING & ADVERTISING -
Best Ads on The Big Game That Shall Remain Nameless
You all know which big game I'm referring to - the one that you need to pay a license to even mention the name. I've skipped the ads some of the years, but... Read more
Posted on 02 February 2020 BUSINESS, MARKETING & ADVERTISING -
Working Your Marketing Plan in 2020
Most likely your business has a new budget starting fresh in January of 2020. Many companies create the marketing budget as a percentage of revenue, or a... Read more
Posted on 02 January 2020 BUSINESS, MARKETING & ADVERTISING -
Using LinkedIn to Improve Company Visibility
When is the last time you published anything on your company's LinkedIn feed? I wrote a post about this on my LinkedIn Company Page today, more as a reminder... Read more
Posted on 05 September 2019 BUSINESS, MARKETING & ADVERTISING -
Top Tips for Handling a PR Crisis
Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan. But what about when... Read more
Posted on 07 August 2019 BUSINESS, MARKETING & ADVERTISING -
Can You Recite Your Marketing Plan in a Few Sentences?
With all the choices available to marketers in 2019, it's no surprise to me that many business and marketing professionals are feeling a bit overwhelmed or... Read more
Posted on 26 June 2019 BUSINESS, MARKETING & ADVERTISING -
Improving Conversions and the Tracking of Customer’s Experiences
Most companies want to use digital marketing intelligence to improve conversion and identify opportunities like shopping cart abandonment or other behavior-base... Read more
Posted on 09 May 2019 BUSINESS, MARKETING & ADVERTISING -
When Technology Moves Faster Than Company Culture
When technology moves as fast as it does, sometimes it is hard to keep up. Sometimes many of us want to dig our heels in and just say "slow down or stop." I... Read more
Posted on 03 April 2019 BUSINESS, MARKETING & ADVERTISING -
Google Apps – the Pros and Cons
I bet you love the Google Apps as much as I do. (And, maybe like me, you at times hate them?!?) I especially love the popular ones the Google apps. Gmail.... Read more
Posted on 20 March 2019 BUSINESS, MARKETING & ADVERTISING -
Marketing Analysis
Last week I spoke to the American Marketing Association Kent State Chapter about Marketing Analysis. Marketing Analysis Helps Companies Measure Results Some o... Read more
Posted on 11 February 2019 BUSINESS, MARKETING & ADVERTISING -
25 Marketing Pros Share Their Three Best Marketing Tools
What do other marketing professionals use to improve their marketing results? I used the prompt as inspiration for my last blog post where I shared podcasting,... Read more
Posted on 02 January 2019 BUSINESS, MARKETING & ADVERTISING -
Three Best Marketing Tools for 2018
What are the "best marketing tools" for 2018? Best is a subjective word. It may mean favorite, or easy, or cost-effective or results driven. I guess to really... Read more
Posted on 12 December 2018 BUSINESS, MARKETING & ADVERTISING -
WordPress Updates to 5.0 with Blocks and Gutenburg
For marketing professionals and designers using WordPress as the content management system for their website, December 2018 is a new experience. WordPress 5.0... Read more
Posted on 10 December 2018 BUSINESS, MARKETING & ADVERTISING -
Where Should I Distribute My Press Release?
I often get asked, "Where should I distribute my press release?" PR Newswire is the best bet, but it is pricey. Some emedia release services take money but it... Read more
Posted on 05 December 2018 BUSINESS, MARKETING & ADVERTISING -
Using Color to Position Your Brand
Branding and Marketing professionals know that it's important to understand color when selecting the right package, logo or to position for your brand. You'll... Read more
Posted on 19 November 2018 BUSINESS, MARKETING & ADVERTISING -
Podcasts Gain Momentum as a Media Tool to Connect with Potential Customers
Marketing with Podcasts Background: Many of my long time readers know that I've always had my eye on Podcasting. My first Podcamp was in 2008 in Columbus,... Read more
Posted on 14 November 2018 BUSINESS, MARKETING & ADVERTISING -
Facebook Video Ads Not Measuring Up?
Serious questions are piling up about the value of Facebook video ads and the actual viewing time. How long do people watch them? Do they click on them at all?... Read more
Posted on 17 October 2018 BUSINESS, MARKETING & ADVERTISING -
3 Ways to Use Your Story to Build Awareness
The other day I talked about tracking the results of your press release. Obviously, before you can track a story of yours, you have to get the story in the... Read more
Posted on 25 September 2018 BUSINESS, MARKETING & ADVERTISING -
Tracking the Results of a Press Release
The basic tool in a Public Relations campaign is the press release. Getting the word out and building awareness, right!?! With all the methods and means of... Read more
Posted on 20 September 2018 BUSINESS, MARKETING & ADVERTISING