Benson Pearce
An online reputation management expert. working in a digital marketing industry since 2008, helps brands and businesses with reputation management services
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How Do Online Reviews Impact Business
https://www.reviewsolved.com/2018/06/14/how-do-online-reviews-impact-business/
Your digital marketing efforts make your audience aware of your products and feed all the necessary information. A person before becoming a customer come across these questions:
Is the product worth the money?
Do I get the quality which I have been promised?
Will it fulfill my needs?
Will I repent after the purchase?
Should I purchase? Etc.Of course, you being a seller will proclaim that your products are worth the money and have quality. Will a new customer take your word? That’s where reviews come into the picture. Let’s know how online reviews can impact your business.
Trust
Reviews from the recent customers or consumers are considered as trustworthy. Positive reviews always elevate trust in your product, and negative reviews might harm your business reputation. Trust is a foundation which needs to be built for all businesses; good reviews exactly do that. Nobody will spend money on anything that they don’t trust.
Buying Decision
We live in a digital age. Before downloading a free app from the Play Store, we look at the star rating. It is very obvious that a potential customer will do a research before spending money on your product or service. Reading online reviews is one of the most popular and common methods to do a research on a particular brand. Every probable customer wants to know what your recent customers have to say. That’s how a review can make a great impact on buying decision.
Conversion rate
A conversion rate is equal to the number of people who bought your product divided by the total number of visitors. Conversion rate is highly dependent on trust established and buying decision of customers. Building trust and influencing a customer’s buying decision in a positive way help you achieve a higher conversion rate. A higher conversion rate indicates that your products & services are liked by customers specially new customers.
Search Engine Ranking
Conversion rate is one of the key factors which search engines use to rank websites. In simple words, higher conversion rates help you attain higher search engine rankings. In digital marketing, getting a higher search engine ranking is very vital because it provides greater visibility, traffic and credibility.
Positive reviews have an added advantage. Reviews can be a source of quality backlinks. If your website is featured in many review websites, then it can attract quality backlinks. Quality backlinks further adds traffic to your websites and help to build new relationships.
Conclusion:
Reviews are important as well as powerful. Positive reviews will bring more business with other benefits, and negative reviews will harm your business. Good thing is that bad reviews can be changed by smart and honest responding. It is a good practice to communicate with customers and respond to reviews. It makes your site engaging and increases the quality of service you provide.
LATEST ARTICLES ( 37 )
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How To Deal With Fake Google Reviews
Before we begin, let us understand what exactly is a fake review, why do people post them and how to spot them. What is a fake review? A fake review is a... Read more
Posted on 11 June 2019 -
10 Ways To Prevent Bad Google Reviews
Bad Google reviews are bad for your online business. They negatively influence your online reputation and purchase decision of the potential customers. As a... Read more
Posted on 04 June 2019 -
Top Trends For Online Reputation Management in 2019
Today, customers are more dependent on search engines to decide what to wear, where to go, which doctor to choose, what laptop to buy, which network to opt, etc. Read more
Posted on 30 May 2019 -
Top 8 Factors That Influence Purchase Decisions
Before we begin, let us understand what is a purchase decision? A purchase decision is nothing but a thought process that leads a customer from identifying a... Read more
Posted on 27 May 2019 -
Nine Creative Ways To Build Customer Loyalty
Before we begin let us understand what is customer loyalty and why it is important to a business. Customer loyalty refers to the likelihood that existing... Read more
Posted on 18 May 2019 -
9 Best Ways To Collect Customer Feedback
Customer feedback is no less than gold. It tells you what customers think about your products and services. It is the best way to know about their likes,... Read more
Posted on 15 May 2019 -
Top 8 Reasons To Write a Press Release
A press release is a written content that shows specific but brief information about an event or happening. It is typically used by businesses or organisations... Read more
Posted on 13 May 2019 -
10 Tips On How To Handle Customer Complaints
Nobody likes customer complaints. Being said that there is no business in this world that is immune to customer complaints. You own a business and of course,... Read more
Posted on 09 May 2019 -
10 Reasons Your SEO Campaign Isn’t Working
SEO is the most basic part of digital marketing. Rightfully, many business owners are switching to search engine optimization in the hope of better brand... Read more
Posted on 01 April 2019 -
10 Lesser Known Facts About SEO
Search Engine Optimization (SEO) is the process of driving targeted traffic to your business website. In other words, It helps you to put your website in front... Read more
Posted on 01 April 2019 -
10 Google Chrome Extensions For Social Media
Google Chrome is the most popular web browser in the world. Here are the top reasons why people, including digital marketers, prefer Google Chrome web browser. Read more
Posted on 31 March 2019 -
8 Outdated SEO Strategies To Stay Away From
In today’s competitive world, SEO is more important than ever. Billions of searches are conducted over the search engines like Google every single day. Read more
Posted on 21 March 2019 -
Digital Marketing FAQs
Just stepped into the digital marketing world? Do you have several questions about digital marketing? Well, that is common if you are new to this world. Read more
Posted on 21 March 2019 -
12 Reasons Why Your Website Has A High Bounce Rate
Bounce rate is the percentage of visits in which a visitor exits your website without browsing any further. This is an important parameter in on-page SEO. Read more
Posted on 21 March 2019 -
10 Tips To Secure Your Website
Cyber attacks have become common these days. Every other day we hear the news of some site getting hacked. That is the reason why site security has become a... Read more
Posted on 21 March 2019 -
Top 10 Blogging Mistakes To Avoid
You know the importance of having an online presence for your business. So, you have created a website. You also know how vital search engine optimization... Read more
Posted on 21 March 2019 -
Top 13 Website Navigation Best Practices
When you are looking at your website, your expectation should be of having easy navigation and user-friendly experience. Unfortunately, not every website... Read more
Posted on 21 March 2019 -
Top 10 Off-page SEO Strategies
A search engine optimization strategy can be divided into two categories. They are on-page SEO and off-page SEO. Both are crucial for your digital marketing... Read more
Posted on 11 February 2019 -
The Top 10 Benefits Of NoFollow Backlinks
Link building is an integral part of search engine optimization (SEO). Without backlinks, you cannot rank your web page on the search engine results page.... Read more
Posted on 11 February 2019 -
20 Reasons Why Google Will Penalize Your Website
The ultimate goal of Google is to provide the best user experience to the Internet user. Google ensures the same by updating its algorithm frequently. Read more
Posted on 11 February 2019
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