Ajay Prasad

LATEST ARTICLES ( 119 )

• Implementing the 3 Pillars of Healthcare Marketing Success Plan – A Guide for...

  

  The 3 pillars of healthcare marketing success is a marketing plan designed to help you acquire more patients from the internet on an ongoing basis. Read more

  Posted on 09 May 2018 BUSINESS, MARKETING & ADVERTISING

• Why Dental Care Practices Need to Manage Their Online Reputation

  

  In times when online reviews are playing a decisive role in customers’ decision making, healthcare providers cannot just sit back with folded hands, and let... Read more

  Posted on 25 April 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their...

  

  Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs,... Read more

  Posted on 16 April 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile...

  

  A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device,... Read more

  Posted on 02 April 2018 BUSINESS, MARKETING & ADVERTISING

• How to Get More Patients to Your Clinic: A 7-Step Guide for Doctors

  

  The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on... Read more

  Posted on 25 March 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 1): The Importance of a Robust Online Presence for Healthcare...

  

  A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and... Read more

  Posted on 19 March 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online...

  

  Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a... Read more

  Posted on 01 March 2018 BUSINESS, MARKETING & ADVERTISING

• GMR Lays Out Its Ideal Client Requirements for a Mutually Satisfactory...

  

  Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you’ll have to make. Read more

  Posted on 19 February 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 2): How Exactly a Stellar Online Reputation Benefits Your...

  

  A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor fo... Read more

  Posted on 15 February 2018 BUSINESS, MARKETING & ADVERTISING

• Healthcare Marketing: Trends and Challenges of Present Times

  

  The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations o... Read more

  Posted on 06 February 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 1): What Is Online Reputation Management for Healthcare & Why...

  

  Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses’ reputation. Read more

  Posted on 01 February 2018 BUSINESS, MARKETING & ADVERTISING

• Why Asking Patients to Write Reviews Is Actually Essential: A Study

  

  Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential. Online reviews have become a key factor of making a... Read more

  Posted on 25 January 2018 BUSINESS, MARKETING & ADVERTISING

• Healthcare Marketing & Physician Strategies Summit: Innovate, Inspire, Transform

  

  Stay up-to-date with the latest healthcare marketing trends, identify the opportunities and learn how to tackle healthcare marketing challenges by attending... Read more

  Posted on 17 January 2018 BUSINESS, MARKETING & ADVERTISING

• 1st Pillar (Part 3): How an Improved Patient Satisfaction Impacts Your Bottom...

  

  Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during... Read more

  Posted on 15 January 2018 BUSINESS, MARKETING & ADVERTISING

• How to Improve HCAHPS Score for Your Medical Practice

  

  Improving HCAHPS (the Hospital Consumer Assessment of Healthcare Providers and Systems) scores is essential because it will reflect in the overall rating for... Read more

  Posted on 09 January 2018 BUSINESS, MARKETING & ADVERTISING

• 1st Pillar (Part 2): Role of Digital Marketing in Improving Patient Satisfaction

  

  You know your hospital’s reimbursement heavily depends on the kind of patient satisfaction you’re able to provide. You also know that the internet is making... Read more

  Posted on 02 January 2018 BUSINESS, MARKETING & ADVERTISING

• 1st Pillar: What Is ‘Patient Satisfaction’? Why You Need It Today More Than Ever

  

  Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. Read more

  Posted on 15 December 2017 BUSINESS, MARKETING & ADVERTISING

• An Introduction to the 3 Pillars of Healthcare Marketing Success

  

  Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist... Read more

  Posted on 01 December 2017 BUSINESS, MARKETING & ADVERTISING

• 2018 Healthcare (Digital) Marketing Trends: How to Leverage Them

  

  As it’s widely said, healthcare digital marketing is in its evolving phase. While 2017 added a whole lot of advancements in it, it also left a lot to be explore... Read more

  Posted on 30 November 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Online Marketing Methods for a Healthy Relationship with Your Patients

  

  A greater patient engagement is a win-win situation for both, the patient and the provider. For patients, it contributes to improved health outcomes, and for... Read more

  Posted on 31 October 2017 BUSINESS, MARKETING & ADVERTISING