Ajay Prasad

LATEST ARTICLES ( 125 )

• Why Online Reputation Is Critical for a Successful Patient Acquisition Marketing

  

  In today’s digital world, the internet has enabled patients to seek out information, compare all options, and make decisions regarding their health. Read more

  Posted on 23 July 2018 BUSINESS, MARKETING & ADVERTISING

• Physician Marketing – Online Reputation Is Crucial for Conversions [Study]

  

  A sound SEO (Search Engine Optimization) strategy can get your medical practice ranking on the first page of search engine results. Read more

  Posted on 12 July 2018 BUSINESS, MARKETING & ADVERTISING

• Patient Acquisition Marketing: How Digital Strategies Are Defining the Healthcar...

  

  Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcar... Read more

  Posted on 27 June 2018 BUSINESS, MARKETING & ADVERTISING

• How the GDPR Is Going to Affect the Healthcare Industry in the US

  

  Amid all the conversations regarding the GDPR across the globe, the personal data protection law is now effective since May 25, 2018. Read more

  Posted on 05 June 2018 BUSINESS, MARKETING & ADVERTISING

• Online Reputation Management: Making Patient Engagement More Effective

  

  Why do you need Online Management Reputation (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. Read more

  Posted on 30 May 2018 BUSINESS, MARKETING & ADVERTISING

• 6 Reasons Why Your Healthcare Practice Isn’t Growing

  

  Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain... Read more

  Posted on 21 May 2018 BUSINESS, MARKETING & ADVERTISING

• Implementing the 3 Pillars of Healthcare Marketing Success Plan – A Guide for...

  

  The 3 pillars of healthcare marketing success is a marketing plan designed to help you acquire more patients from the internet on an ongoing basis. Read more

  Posted on 09 May 2018 BUSINESS, MARKETING & ADVERTISING

• Why Dental Care Practices Need to Manage Their Online Reputation

  

  In times when online reviews are playing a decisive role in customers’ decision making, healthcare providers cannot just sit back with folded hands, and let... Read more

  Posted on 25 April 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their...

  

  Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs,... Read more

  Posted on 16 April 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile...

  

  A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device,... Read more

  Posted on 02 April 2018 BUSINESS, MARKETING & ADVERTISING

• How to Get More Patients to Your Clinic: A 7-Step Guide for Doctors

  

  The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on... Read more

  Posted on 25 March 2018 BUSINESS, MARKETING & ADVERTISING

• 3rd Pillar (Part 1): The Importance of a Robust Online Presence for Healthcare...

  

  A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and... Read more

  Posted on 19 March 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online...

  

  Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a... Read more

  Posted on 01 March 2018 BUSINESS, MARKETING & ADVERTISING

• GMR Lays Out Its Ideal Client Requirements for a Mutually Satisfactory...

  

  Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you’ll have to make. Read more

  Posted on 19 February 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 2): How Exactly a Stellar Online Reputation Benefits Your...

  

  A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor fo... Read more

  Posted on 15 February 2018 BUSINESS, MARKETING & ADVERTISING

• Healthcare Marketing: Trends and Challenges of Present Times

  

  The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations o... Read more

  Posted on 06 February 2018 BUSINESS, MARKETING & ADVERTISING

• 2nd Pillar (Part 1): What Is Online Reputation Management for Healthcare & Why...

  

  Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses’ reputation. Read more

  Posted on 01 February 2018 BUSINESS, MARKETING & ADVERTISING

• Why Asking Patients to Write Reviews Is Actually Essential: A Study

  

  Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential. Online reviews have become a key factor of making a... Read more

  Posted on 25 January 2018 BUSINESS, MARKETING & ADVERTISING

• Healthcare Marketing & Physician Strategies Summit: Innovate, Inspire, Transform

  

  Stay up-to-date with the latest healthcare marketing trends, identify the opportunities and learn how to tackle healthcare marketing challenges by attending... Read more

  Posted on 17 January 2018 BUSINESS, MARKETING & ADVERTISING

• 1st Pillar (Part 3): How an Improved Patient Satisfaction Impacts Your Bottom...

  

  Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during... Read more

  Posted on 15 January 2018 BUSINESS, MARKETING & ADVERTISING