#YSLEyeStyle - Yves Saint Laurent Beauté launches their innovative digital campaign for the summer.
Like I mentioned last week, this summer sees an innovative new launch from much coveted Yves Saint Laurent Beauté. Working closely with style bloggers to engage a more style led slant on the project, Yves Saint Laurent Beauté have created #YSLEyeStyle: a stunning interactive digital hub for beauty enthusiasts to learn the techniques behind signature YSL looks (including Cara Delevingne’s) and also be in with the one-in-a-million chance to become their next eye model.
I was kindly invited to their headquarters to be one of the first on the hub, showcasing my own day-to-night look which ended up being a bronzy, pinky smokey eye. The new destination is a great little place to learn plenty of tips and tricks from Fred Letailleur - European Make-up Artist of YSL) and it is completely digital led too. Simply upload your own glamorous eyes snap to the hub and you could be in with a chance of winning one of their monthly Couture Palettes from June to August or the grand prize of becoming the new “eyes of Yves Saint Laurent Beauté”.
Head over here to see the hub and upload your snaps!
