DFS prove they are real superheroes with unique Children In Need fundraising
For most people in Britain today, Pudsey Bear is as much the face of this country as the Queen, Paul McCartney and Michael Caine.
That cheeky and incredibly recognisable smile is the one of the driving forces behind the huge amounts of money that the BBC Children In Need campaign has helped to generate since it began in the 1980s.
Children In Need is all about raising money and awareness to help protect and improve the living conditions of disadvantaged and disabled children. It is about as good a cause as you can get.
The special bond between mother and child is something that is tremendously hard to explain to someone who isn’t yet a parent. You feel like your child is a bit of you. Every triumph, no matter how small, is a cause for celebration and every little problem feels like a thorn prick in your arm.
So you are probably painfully aware how those mothers feel who, despite their best efforts, are unable to properly care for their child. You also feel the pain of a child who may lack adequate parenting or the love of a family.
To be able to protect these children, and to give them the chance in life that they deserve, would be very special indeed. It is certainly motivational.
DFS are motivated too. That’s why they are teaming up with Pudsey and the Children In Need campaign to give struggling children a life free from pain and torment.
This includes, amongst other things, completing the Three Peaks Challenge.
The challenge is one of the toughest outdoor pursuits in the country, and involves scaling the summits of the mountains of Ben Nevis, Snowdon and Scafell Pike, all within 24 hours. Tricky enough, given the howling winds, perishing cold, continuous rain and occasionally fierce storms that are all too regular in this country. Even trickier still when completed carrying a sofa weighing as much as a grown man!
But that is exactly what three teams from various DFS stores have done, scaling 40,000 meters in total and raising a considerable sum of money in the process. We don’t think you need to tell us that these individuals are the real superheroes of the world but we would like to know if you’d be prepared to do that for the Children In Need cause?
