.Whoswho a new gTLD went into general availability on March 2nd.
Today on March 4th.
According to ntldstats.com there are a whopping 21 registrations two days into GA, including any domain names registered by trademark holders in the Sunrise period.
A .whoswho domain name registration is priced at $90 at 101domain.com and $99 at encirca.com
The new gTLD is not being carried by any of the top 10 domain name registrars.
Like any other new gTLD the applicant paid $185,000 for to ICANN for the rights to operate the extension and are on the hook to pay $25K a year ongoing to ICANN minimum.
21 registrations is a disaster.