Tech Magazine

Why Nokia’s N8 Advert Is A Failure

Posted on the 02 April 2011 by George @ledonvinton

Nokia is pushing a campaign for its N8 series smart phone using the emotions of a blind person.  I feel uncomfortable with this for two reasons.

SMART PHONE WAR

First, I find it lazy on Nokia’s part that the best phone feature they could come up with is just an optimized camera. The camera might be amazing but it is not enough in today’s market.

In less than a year another phone manufacturer would have topped that.   It’s no news that Nokia’s market share is being eaten up by Apple, Blackberry and even HTC.

Why Nokia’s N8 Advert Is A Failure

I would have expected for them to go back to the drawing board and work out what their problem is and new strategies for that.  Nokia’s big problem now is lack of innovation and user integration.  Gone are the days of phone hardware being the primary reason of buying a phone.

The user interface is becoming more important.  We want to know if the phone has Google maps, or plays flash online, or has a good movie store.  If the camera is great but the phone is too rigid and not fun then who cares.

Apple has its App Store and Music.  Blackberry has its email system and HTC has its growing Android market.  Nokia has what?  The operating system has looked the same for years.

ROBBING OUR EMOTIONS

My second hate for the advert is that I feel Nokia are being sneaky with trying to rub people with emotions.  Don’t get me wrong, a lot of advertising is about persuasion with psychology and emotion but this is just too obvious.

Making its viewers connect metaphorically on how powerful the camera is and it’s almost like eyes to the blind person.

Advert can be seen below.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Ralph's Top 10 Blogged Band Chart - as Played on Radio KC - 28.5.17

    Ralph's Blogged Band Chart Played Radio 28.5.17

    Click here for the Ralph's Life websiteTracks from the Top Ten Blogged Bands are played every Sunday 5-7pm on Radio KC as part of Ralph's Indie Show.LISTEN TO... Read more

    The 27 May 2017 by   Mike Lindley
    ENTERTAINMENT, MUSIC
  • Top 3 Ways to Improve Your Health

    Ways Improve Your Health

    I recently listened to an American comedian, who in a sketch was advising a man whose girlfriend had just left him to let her go. "She's not worth it" she told... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Maria’s Pancakes

    Maria’s Pancakes

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Cavendish Beach Music Festival 2017 Preview: Zac Brown Band Top 10

    Cavendish Beach Music Festival 2017 Preview: Brown Band

    If you love country music, and you love festivals, and you love to party... then Sunday night at the Cavendish Beach Music Festival is def. going to be your... Read more

    The 27 May 2017 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • My Envy Box May 2017 Unboxing

    Envy 2017 Unboxing

    Hello everyone, what’s up? How are you surviving this heat? I fell sick so many times while I was out in the daytime. Please drink lots of fluid and stay... Read more

    The 27 May 2017 by   Jhilmil D Saha
    HAIR & BEAUTY
  • Holiday Beauty Prep • Made Easy

    Holiday Beauty Prep Made Easy

    We are fast approaching the summer holidays where the only stress of our day should be deciding what cocktail to order. Hot sunshine, white sands, crystal... Read more

    The 27 May 2017 by   Kellilash
    HAIR & BEAUTY, LIFESTYLE
  • Softening the Edges

    Softening Edges

    This post will probably be of interest to anyone who is growing trailing plants, such as tomatoes, courgettes and squashes, in containers. Read more

    The 27 May 2017 by   Mwillis
    GARDENING, HOME

Magazine