“Enter content marketing
Now we have this new buzzword “content marketing” that is gaining legitimacy. This was a major topic at SXSW this year. Entire conferences have been created around the idea. A respected senior advertising exec just jumped ship to join a start-up content marketing firm. Advertising agencies have a right to be concerned because nobody sees their ads any more. Newspapers are dying. Technology allows us to avoid TV ads. Click-throughs on online ads are dropping every year — they are essentially invisible. So how do we get our message out? By creating content related to our brand that is so good it is even better than mainstream news and entertainment.” More>>>
