Who Knows 10? I Know 9!

in the lead-up to the new program of paid parking around Bet Shemesh, the Iryah is going on a media blitz announcing the program and promoting it. They are putting ads in all the papers making sure people know that soon parking in many areas around town will be paid, along with promos of why it is so good and beneficial to the residents.
The ad below has a little snafu...
It is titled "10 Things you should know about parking, and parking lots, and everything in between"..
yet in the body of the ad there are only 9 bullet points.
Oops.

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