Destinations Magazine

When Customers Become Travellers: Breaking Down the Boundaries of Care

By Livingthedreamrtw @livingdreamrtw
Sponsored Article

As a general rule, KLM Royal Dutch Airlines is a brand renowned for its outstanding level of customer care. The only caveat is that you would have to travel with KLM to experience this, right? Well usually the answer would be yes, but thanks to the ground-breaking #happytohelp campaign travellers across all airlines were able to experience this first hand. This was during a special week when the KLM team stationed its employees at the Schiphol Airport in Amsterdam, offering their assistance and advice to customers regardless of which airline they were flying with.
You can the immediate results here, but the long-term results are likely to be even more impactful. KLM were able to help hundreds of ailing travellers simply by following travel related search queries om Twitter, before creating real-time solutions that aided their traveling experiences. From entertaining passengers while they waited for a delayed flight to organising the shipment of mislaid possessions and passports, the team worked around the clock and ensured that all travellers were afforded the level of customer service enjoyed by KLM’s loyal consumers.
Not only did this break down the typical boundaries of customer care, but it also laid a foundation for KLM to win new business in 2015 and beyond.

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