Alexa ranks websites by traffic stats. They also provide more information on websites like website metrics. How long are people visiting your website? What part of the world are the most visits coming from? What city are most of the visits coming from? You can search Alexa to learn about the most successful sites on the web by keyword, category, or country. You could spend hours on Alexa learning about your competitors or like websites.
You can also grab your Alexa button for your website.
I have read this Alexa button can help your ranking. It's also a great tool for other webmasters to see your ranking and decide whether to link to your website This is all FREE. They do have paid services such as a site audit of your website and a premium listing on Alexa.
On Alexa, the lower your ranking the better. Google ranks #1 followed by Facebook at #2. In categories Huffington Post ranks #1 for weblogs. To get a lower ranking it comprises of doing the same things you do to get traffic to your website. You can also get reviews on Alexa. If you are on Alexa and would like a review please drop a comment here and I'd love a review too.
