At HiiKER, our mission has always been clear: to empower more people to connect with the great outdoors. We believe that with knowledge and education comes the confidence to explore. Today, we’re excited to share a pivotal step in our journey – a comprehensive rebranding that refines our identity and simplifies what HiiKER stands for, making it easier for our users, both existing and potential, to understand and engage with our app.
Our New Color Scheme
Our rebranding goes beyond aesthetic appeal; it’s about enhancing functionality and accessibility. We’ve streamlined our color palette, focusing on purposeful use of colors. The striking yellow, a key element of our new design, is more than just a visual treat; it signifies action within the app. Our signature black background remains, a testament to our commitment to accessibility and battery efficiency. This thoughtful approach to color not only enhances usability for those with reduced eyesight but also extends the life of your device while on the trail.
Simplified and Streamlined
Based on valuable insights from our users and our internal research, we’ve revamped the HiiKER user experience. Our goal was to make navigation through the app more intuitive and straightforward, ensuring that every feature and function is easily accessible. This update enhances the overall user experience, making it smoother and more enjoyable.
A Positive Transition for Our Users
We anticipate that these changes will be received positively by our user base. While the essence of our user interface remains familiar, these enhancements will make your interactions with HiiKER more seamless and efficient.
A Clear Brand Identity
As part of our larger strategy to become the leading digital platform for hiking enthusiasts, we’ve sharpened our focus exclusively on hiking. Unlike other apps that cater to a broad range of outdoor activities, HiiKER specializes in the unique needs of hikers. Our new brand identity is a reflection of this specialization. When people think of hiking, we want them to think of HiiKER.
Trust, Preservation, and Community
Our rebranding is rooted in our core values: Trust, Preservation, and Community. By clarifying our brand identity, we aim to foster greater trust among our users. We collaborate with various mapping providers and trail organizations, reflecting our commitment to the preservation of hiking traditions and navigation. And as the hiking community continues to grow, HiiKER’s goal is to be the unifying platform that brings everyone together.
