French actress and singer, Vanessa Paradis, is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials, such as organic cotton, recycled polyester, and Tencel.
The full women’s collection will be available in H&M stores worldwide as well as online from March 25, alongside Conscious collections for Men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.
