Tyra Banks, the world’s most fearless supermodel and super-businesswoman, makes the biggest announcement of her career: “I’m launching my makeup brand called TYRA beauty! It’s not just a cosmetics line; it’s a cosmetics experience.” For the past four years, Banks has covertly been developing the cosmetics experience and has surprised the world with what she has kept top-secret for all of these years.
Tyra Banks cosmetics experience -Tyra Beauty
Tyra Banks cosmetics experience -Tyra Beauty
After a mysterious blackout of her social media followed by a suspenseful countdown, Banks shook up all social media platforms by announcing the launch of TYRA beauty exclusively through her online megaphone reaching more than 32 million people worldwide. Banks has radically overhauled the tyra.com website, that now introduces people everywhere to experience TYRA beauty and purchase the one-of-a-kind products. TYRA beauty is wrapped in what Banks calls ‘Beautytainment’—where beauty and entertainment collide.
Tyra Banks cosmetics experience -Tyra Beauty
Tyra beauty gives women the tools to transform what they’ve got into what they want. “Without makeup, I would have never been a supermodel. I don’t wake up with naturally sculpted cheekbones—I paint them on! I believe makeup is the great beauty equalizer,” says Banks. Expanding the definition of beauty is something that Banks has always preached, and TYRA beauty is taking a stance that natural beauty is kind of unfair. Not all women were born with naturally long lashes or plump lips, but every woman has the power to be fierce with TYRA beauty.
As a young model, Banks studied how world-renowned makeup artists dramatically changed her face with cosmetics, and she mastered their craft. From backstage at fashion shows in Milan, Paris, and New York where fellow models lined up for Banks to paint their faces, to taking the helm of America’s Next Top Model ‘TYover’ makeovers for the last decade, Banks has cultivated the skill set to apply makeup and formulate products. Now, it’s time for Tyra to TY-YOU-over.
