Business Magazine

theSkimm: Daily News For The Educated Professional

Posted on the 23 October 2012 by Classycareergirl @classycareer

Today I want to share with you a new tool I found that I am quickly becoming addicted to!  I am all about fast and efficient and this is it.  Plus, these ladies are funny and have me laughing as I roll out of bed.  Here are the details from the Founders of theSkimm, Carly and Danielle. I have also included today’s skimm which will give you a recap of the debate last night in case you missed it!

Introducing theSkimm

Have you ever found yourself in the middle of a networking event and all of a sudden a topic comes up that sounds like gibberish? You know the gist, but not enough to jump in. Somewhere in the workday, time for reading the paper disappeared and a quick online scan of the headlines only gets you so far.

Cue theSkimm, an online newsletter that simplifies the headlines for the professional who knows enough to know she needs more. Our concept is simple: we read, you Skimm. With daily fresh editorial content, we seek to give you what you need to know and why you need to know it.

theSkimm is quickly becoming a morning addiction – what goes better with coffee than a morning Skimm? But we’re new at this. For two girls who came from the news world and grew up more Morning Glory than The Social Network, it took a lot of guts, and white wine, for us to make theSkimm a reality.

What made you take the leap to become full time entrepreneurs?

The most frequent question we get in our new start up life is: what made you take the leap to become full time entrepreneurs?

While we have always had a streak of entrepreneurialism in us, we were scared to death at the thought of leaving the career path in news we had worked so hard to get on in the first place. Nevertheless, we were at a point in our careers where we saw the industry changing and wanted to take on more. Our “A-ha” moment for what ‘more’ was, came as we were texting one night, discussing a problem we saw amongst our friends – busy, successful, highly educated women who don’t have the time to dig through the news but still need the info to confidently go about their day. We realized the service we had been providing all along to our friends — explaining the news in a palatable, accessible way — was something everyone can use and benefit from, as an information concierge service.

Smart women have real questions. And they need a news service that answers these questions in a voice that connects to them.

Today’s Skimm (October 23rd, 2012)

Are we there yet? No.

THE STORY: Barack Obama and Mitt Romney had their final debate. It was about foreign policy. They decided to talk about that some of the time.

WHO WON?: Obama but it’s unclear what that means for him. If anything. Obama was very presidential and you could almost hear him say ‘Oh Mittens, you novice you. Have you SEEN my passport?’ Romney put up a strong and good fight, but foreign policy is not his thing.

WHERE WAS IT AGAIN? In case you couldn’t tell by Mitt’s tan, it was in Florida at Lynn University.

WAS IT A GOOD DEBATE? Yawn. Three presidential debates later, the candidates have said their piece and really didn’t care if the night had a theme. They were there to cram in what they wanted to talk about and didn’t actually have much to debate on foreign policy. Romney wanted to talk about the economy and how Obama doesn’t get it and Obama was really excited to give Mittens an education about education.

DID THE DEBATE MATTER? Probably not. Neither campaign really thinks foreign policy will decide the race. Team Obama really needed another night to make up for the Great Sleepover of 2012 (Debate #1), which they got, but the election is far from decided.

I GOT DRUNK OFF OF BIN LADEN: Yeah, he was mentioned a few times. Once when Mitt anticipated Barry’s bragging rights and beat him to it; another time (kind of) when moderator Bob Schieffer started to refer to Osama as Obama bin Laden. Hate when that happens.

WHAT ARE THE 3 B’S OF THE POLITICAL SEASON? Big Bird. Binders. Bayonets. Obama was on his A-rehearsed-game with the zingers, criticizing Romney as out of touch about how the military works and reminding him we no longer use bayonets. #thanksforthehalloweenprop

ARE THE 80s BACK? Don’t tease me. Obama had a rad zinger for Romney’s campaign trail claim that Russia is the US’s “#1 geopolitical foe,” saying, “the 1980s, they’re now calling to ask for their foreign policy back because, you know, the Cold War’s been over for 20 years.” Tubular.

WAS OBAMA TESTY THE WHOLE TIME? He wasn’t kind. He tried REALLY hard to show he’s the commander-in-chief and Romney is a commander-in-business. “I know you haven’t been in a position to actually execute foreign policy, but every time you’ve offered an opinion, you’ve been wrong,” he said. Romney disagreed. Attack. Zing. Burn. A lot less fun when the opponent is more subdued.

WHAT DID ROMNEY DO? Calmly asked Obama to stop attacking him. After last week’s debate where Mittens threw off his gloves, Romney tried the peaceful, gentle route. He positioned himself as a peace man — anti-war and all about prosperity. Sounds kind of nice. He tried to prove his knowledge on world affairs, even dropping in a Mali reference. Romney, out of his comfort zone, wondered, ‘Can I talk about the economy now?’ #themefail

WHY IS THE SPLIT SCREEN SO CRUEL? Sweat, grays, and glares. The HD split is no man’s friend.

WHO WAS NOT A FAN OF THE DEBATE? Emily Post grad Ann Coulter who called Obama “the retard” on Twitter.

I WISH I COULD DEBATE TOO! You should run as a 3rd-party candidate and then Larry King would give you some talking time. The King is hosting a third party showdown tonight at 8PM ET that will not win the ratings war.

SO DID THEY TALK ABOUT FOREIGN POLICY? Sure. They talked about lots of places, although neither really wanted to talk about Latin America. But while their views are drastically different on some domestic issues, they’re not all that different past a passport check. ORomney wants a prosperous America that is leading and not warring.

WHAT’S NEXT? Stick a fork in us, we’re done. With the debates. VOTE on November 6th.

If you want to get all this news information delivered to your inbox tomorrow morning, sign up at www.theSKimm.com.

P.S. This is not sponsored. I just have to share great tools that help us become smarter and more efficient when I see them!!


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