Society Magazine

The Virtual Reality Company Partners with IMAX to Premiere First-of-its-Kind Family VR Experience "Raising a Rukus"

Posted on the 17 May 2017 by Loup Dargent @loup_dargent

"Raising a Rukus" is artistically vibrant and visually stunning, featuring a number of technical innovations that VRC took advantage of through strong industry partnerships, and the award-winning team behind the production, that takes VR to an all new level. At IMAX VR Centres, audiences will be seated in a VR motion chair that features a premium VR head-mounted display, providing an amusement park ride-like experience.

With the emergence of VR, Stromberg has a new platform to create imaginative, emotional and immersive worlds that transcend the boundaries of traditional storytelling, such as the critically acclaimed and award winning "

"We're excited to partner with VRC - which brings an immense amount of creative talent and expertise - to premiere 'Raising a Rukus' at our IMAX VR centres," said IMAX Chief Business Development Officer Robert D. Lister. "This is exactly the type of original premium experience, which was designed specifically for location-based VR, we're looking to provide our guests. This family-oriented fare is becoming increasingly important as we are seeing visitors of all ages come through our successful flagship centre in Los Angeles."
"With the Rukus franchise we want the audience to not only be entertained and connect with these lovable and endearing characters, we want them to learn and take something away from their stories, which are built around universal themes like sharing, love and compassion," said Robert Stromberg, Chief Creative Officer and Co-Founder of VRC. "VRC's vision is to bring together the best narrative storytelling with captivating art to immerse viewers in the story, and do it in a way that this new powerful medium makes possible for audiences around the world."
"The release of 'Raising a Rukus' with IMAX and its IMAX VR centres is a milestone for location-based entertainment and the entertainment industry," said Guy Primus, CEO and Co-Founder of VRC. "Our collaboration with IMAX will enable us to provide unique cinematic-level VR experiences to audiences around the world in an affordable way. By opening their doors to VR, theatre owners are opening up new revenue opportunities for the entire VR ecosystem."
IMAX will also roll out VRC's "Raising a Rukus" to its IMAX VR centres set to open in New York City, the UK, and other locations worldwide in the coming months.
The Martian VR Experience," directed by Stromberg and produced by VRC for 20th Century Fox Innovation Lab.

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