The UK’s creative industries and major Internet Service Providers (ISPs) have teamed up to launch a new scheme called Voluntary Copyright Alert Programme (VCAP), which aims to cut down online copyright infringement by boosting “consumer awareness of the wide array of legitimate online content services.”
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Basically, the VCAP scheme decriminalizes online music, movie and video game piracy. Which means that downloading mp3′s or AVI’s illegally over torrents or a file sharing website will not get you in jail. Instead, thanks to this scheme, you will end up getting an alert from your ISP notifying you that the content you download infringe copyright and advising you on where to find legitimate sources of media content.
“Copyright is the foundation on which the Creative industries stand and we must ensure it remains strong and continues to support the growth of the sector,” said Sajid Javid, Culture Secretary. “The alert programme shows industry working together to develop solutions which support the long-term health of the UK’s creative industries. It will play a central role in raising awareness of copyright and pointing people toward legal ways to access content and I welcome this effort.”
The new Creative Content UK partnership will go into effect before Spring 2015.
[Via: VG247 / Source: BPI]
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