As most of you I just finished watching the Seattle blowout tonight in the Super Bowl on the advertising front I’m going to declare Twitter Hash Tags the big winner and domain names and Facebook as the big losers.
No matter what television commercials you loved or hated you had to notice the lack of domain names, the total absence of Facebook and the overwhelming amount of commercials which had a Tweeter Hash tag as its go to point of reference.
Even Godaddy which sells domain name names commercial didn’t have a URL/Domain name in its ad or its Facebook page but the hash tag #itsgotime on its commerical
I would say as an unscientific study, a huge percentage of Super Bowl television commericals had not domain name, no URL’s but almost every one had a hash Tag.
Budweiser commercials ended not with a domain name like budwiser.com but the hash tag #bestbuds
This is not a discussion about new gTLD’s or .Com’s
Twitter won
Domain names lost
and Facebook pages were a no show
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