Checkout this teaser video from ASOS who have recently partnered with Puma to launch their brand new collection for Autumn/Winter 2012; ASOS Black x Puma.
The ASOS Black x Puma collection is described as “introduces sport finishes and fashion shapes designed not only for performance but also for aesthetic.” Look out for the collections new logo which will feature embossed rubberised branding with a distinctive ASOS Black x Puma logo.
This intriguing campaign was created by the filmmaker Ben Newman and documents the lives of Os Pixadores, a talented graffiti collective from Sao Paulo in Brazil whose unique blend of cultural content and guerrilla stylings has seen them described as “the perfect ambassadors for ASOS Black x Puma’s classic yet innovative design.” The Pixadores message is “Be A Creator” and this campaign encourages us to do so by expressing our creativit sharing our designs, videos, drawings and photographs on Twitter and Instagram via use of the #Beacreator tag.
If you want to find out some more about Os Pixadores you can try googling them and ‘Pixaçao’ which is the politically motivated form of graffiti they are renowned for. If we now get arrested for daubing government buildings with our art we shall blame Os Pixadores for leading us astray!
This video is sponsored by ASOS, words written by David Farrer of neon.
