Image: Social Media Marketing
“We do not have a choice whether we do social media, the question is how well we do it” -Erik QualmanSocial Media Marketing: In a world perpetually connected to the Internet, it would only be understandable that people from across the globe would be engaged in some sort of online activity in any social media platform. As a result, many businesses and companies have exploited this modern phenomenon and took their advertising endeavors online instead of the traditional practices in the past.
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After all, as been aptly put by Rebekah Radice, “Visual marketing does not just sell a product or service—it sells an experience around your business”.
From this sentiment, we can assume that if a business wants to thrive and stay relevant in a specific competitive industry, it has to do away with the obsolete means of advertising and adapt to contemporary ones.
Businesses who want to adapt to the advertising techniques of modern times have partnered with a digital marketing agency to promote their social media marketing efforts.
As a result, their business has seen a rise in client engagement and an increase in the return on investment.
The draw of social media marketing stems from the hope that new customers would come in droves, and that this influx will positively influence the revenue generation.
Seeing as this is the case, if your SEO company has not tapped into the prowess of social media marketing, then this illustrates a huge potential for you increase sales.
If you remain unconvinced, here are the ways social media marketing can benefit your business:
1.) Increased Brand Recognition
Nowadays, people spend most of their time online, and as it is, traditional marketing strategies are no longer effective today as they were decades ago. Social media marketing provides you with a unique opportunity to promote your content and increase your visibility—an opportunity you should take advantage of. Your brand's voice and content should be reflected in your social media network which is integral because it makes it a lot easier and more accessible for new customers. Additionally, this makes it easy for old customers to recognize you.
2.) Drive targeted traffic
An ingenious way to drive customers—both existing and new is to create a new page on your website. If you want a rather unconventional way to capitalize on driving traffic, it is through social media marketing. A single link—depending on how its content was created—can potentially drive at Twenty-thousand visitors in just a single weekend. Well-placed social media posts can make all the difference, and if you come up with a good strategy, you could capitalize on this as well.
3.) Constant Exposure
Your existing customers and potential ones are constantly online so it would make apt sense to consistently expose them to your product. After all, there was an old marketing adage that asserted that it would take a customer at least six to eight exposures to a product before he or she decides to buy. One of the obvious benefits of social media is the repeated exposure your audience will get from your network. With this comes the opportunity to constantly remind them of what you have to offer, what current deals you have, contests you are running and the like. As a result, your sale cycles will shorten dramatically.
4.) Community
The inception of social media stems from the various creators' desire to have an online platform where people all over the globe can converge, converse and exchange ideas. For this very reason, there is no better way to cultivate an online community than in a social media platform itself. When your customers—both existing and potential—become part of your online community, you have immediate and instant access to them. This creates a unique avenue for you to find out what they do like and dislike about your products, services, and offers, what sorts of challenges they are facing and the like. This will even make it easier for you to customize your deals and offerings to cater to your target audience based on the feedback offered to you.5.) Influence
Having a substantial amount of followers would have a significant impact on your influence. People are more receptive to buying from recognized brands and businesses that have a significant social media following. Additionally, the number of social media audience you have would create a snowball effect which in turn would attract new customers, joint venture partnerships, media interviews and other kinds of opportunities beneficial to your business. In a sense, it is akin to seeing a group of people buzzing and hovering over something. It creates a buzz, and it creates curiosity and interest which would likely explain why you would attract more customers. After all, if something is massively hyped and popular, people could not help but find out what it is all about.
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