Shiseido gets ‘up close and personal’ with a new connected digital experience. Shiseido announces the launch of its first ever interactive digital innovation, Rouge Rouge Kiss Me, a reciprocal consumer experience found exclusively online. The concept is an enticing and fresh approach to engaging with Shiseido’s younger consumers who are notoriously proficient at using digital and social media. Combining the interaction of this audience with a fun and experimental game, Rouge Rouge Kiss Me is perfect for sharing over social platforms.
Shiseido Rouge Rouge Kiss Me launches first ever digital experience
Within Rouge Rouge Kiss Me, the user is guided to create a virtual kiss by smooching the screen on their smartphone. The user can invite a friend to do the same, and the result? “Kiss Monsters” that match-up the virtual kiss, revealing a cute and charismatic animation.
Ruba Abu-Nimah, Shiseido’s Creative Director remarked, ‘By combining our knowledge of the consumer and our key Shiseido color offering, we have been able to create a fun, engaging and shareable game that connects its users – and they don’t even have to be in the same country to take part. We have produced realistic color-rendering in real time, and have added a sense of play for the consumer to enjoy.’
The concept was created by Tokyo-based creatives, team Lab and their collective, an interdisciplinary digitally creative group including; CGI animators, engineers, mathematicians, architects, editors, programmers and graphic designers.
Rouge Rouge Kiss Me is a continuation of Shiseido’s cutting edge innovation, which has shaped the brand since its launch over 140 years ago. Shiseido has always provided inspiration by being inventive and creative, producing timeless products and remaining a leader in the field of beauty and skincare.
Shiseido Rouge Rouge Kiss Me launches first ever digital experience
How it works 1. Share a little ‘lip time’ with a special someone by signing up for a virtual kiss. 2. Choose a Rouge Rouge color, then hit ‘start’. 3. Wait for the countdown then ‘kiss’ in unison with your friend. 4. Hold the kiss for three seconds. 5. Rouge Rouge Kiss Me creates an animated ‘kiss monster’.
