A few days ago I attended a launch event for Market Deli, a new range of premium snacks from the makers of Walkers Crisps (see more about the event here). The range is due to be released in shops on 23rd June (tomorrow!) so do let me know if you spot them instore. Anyway, not only was I lucky enough to get to try the new flavours on the night, I also got to take away a few packs to sample at home. I received two flavours from the new Market Deli Potato Chips range; Cornish Mature Cheddar, and Wiltshire Cured Ham, Mature Cheddar and Farmhouse Chutney.
The Market Deli range is inspired by the flavours and produce found in the finest European markets and delicatessens. Each individual flavor in the range contains real ingredients for an authentic taste. The Potato Chips are described as being cut thicker and cooked for longer to ensure a perfect bite. They're made with natural flavours and contain no artificial colours or MSG. These larger sharing bags are 165g in size and have a distinctive sack like shape.
Market Deli Wiltshire Cured Ham, Mature Cheddar and Farmhouse Chutney Potato Chips: These contain British ham, Wiltshire cured ham to be exact, as their "real" ingredient. Unlike many other meaty flavoured crisps these are definitely not suitable for vegetarians. The first thing I noticed about the Market Deli crisps is that they have a robust crunch, they feel a lot more substantial than regular Walkers crisps. More crunchy and less crispy in fact. The flavouring here is lovely and strong, with a gorgeous flavor from the ham that soon gives way to the sweet and tangy chutney. These were one of my favorite flavours from the launch event evening, and they taste just as good on second bite. However, the more I ate them the more the flavor reminded me of a classic prawn cocktail. They just have that whole sweet yet tangy thing going on.
Market Deli Cornish Mature Cheddar: I got to try some Cornish mature cheddar alongside these crisps at the launch event, and it was absolutely delicious, creamy but with a zingy mature flavor. The crisps themselves have a very simple flavour, these are cheese pure and simple without any added sweetness from the usual cheese crisp partnership with onion or chive. If you're a fan of cheesy crisps, and I'm including cheese puffs in this, then you will love these. Personally I found them a bit salty for my liking, but I think I did miss that extra sweetness to counterbalance the cheese.
The other flavours in the Market Deli Potato Chips range are; Flame Grilled Spanish Chorizo with Roasted Onion, and Balsamic Vinegar of Modena. The Flame Grilled Spanish Chorizo with Roasted Onion were my favorite on the night so I can't wait to find those instore!
Market Deli Potato Chips will be available in 165g sharing bags with a RRP of £2.39 and 40g single bags with a RRP of £0.83p. There are also Tortilla Chips and Pita Chips available in the Market Deli range.
Grocery Gems Verdict: Market Deli Potato Chips
RATING: Wiltshire Ham - 8 out of 10, Cornish Cheddar - 7 out of 10.
Buy them again?: Yes - I'd try more from the range.
Purchased: Available at all major supermarkets from 23rd June.
Nutrition: (per 30g bag) 140 calories.
Price: 165g sharing bags RRP - £2.39, 40g single bags RRP - £0.83p.
PR Samples.
